web site design goes beyond just looking good and having customers remember a company; it also helps to drive traffic to the site through better rankings on search engine result pages.
Cleveland, OH (PRWEB) August 11, 2012
Britney Spears made a post on Facebook showing her outfit for a photo shoot for her new perfume product, Fantasy Twist. The product is made by Elizabeth Arden and endorsed by Spears, and is a two-part bottle that combines her previous fragrances, Fantasy and Midnight Fantasy. Both the photo post and the design of the bottle show the importance that design plays in selling a product…the design defines the brand image and helps to make it appealing to consumers. Web site design in Cleveland plays a similar role for businesses, as the appearance and navigation of the website help current customers to use the site and new customers to find it.
In the picture Spears posted, she is dressed like Cleopatra, which sets a clear image for potential customers right off the bat. Similarly, the bottle design has been discussed in detail by the pop star, and plays an important role in the functionality of the product. Web site design in Cleveland also revolves around functionality and brand imaging. Depending on the product or service being sold, a certain image will want to be projected in order to clarify what the brand stands for. The brand helps to define the company for the customers, and helps companies to become a household name, much like the Britney Spears fragrances have been.
The Fantasy Twist product, being released September 1st, is a great example of how branding a product helps to sell a product. Beyond this, the design of the website for the product can be just as crucial as the design of the product itself. Roger Bryan, founder of RCBryan and Associates, a Cleveland based internet marketing firm, emphasizes the importance of web site design in Cleveland by saying, “web site design goes beyond just looking good and having customers remember a company; it also helps to drive traffic to the site through better rankings on search engine result pages.”
RCBryan and Associates, inspired by the recent product launch announcement by Britney Spears, wants to help smaller companies with the design and branding goals they may have. In order to help entrepreneurs and small business owners draw attention to their websites and brands, RCBryan and Associates is offering a free fifteen minute phone consultation, which companies can use to determine how they should pursue their internet marketing and web site design goals. The consultation call can also be used to schedule an in-person meeting for Cleveland businesses, as RCBryan and Associates strives to work with local companies. For more information on web site design in Cleveland, visit their website or call them at 888-722-7926.