Boulder, CO (PRWEB) August 13, 2012
Rudi’s Gluten-Free Bakery has a surprise for gluten-free food lovers with its new What’s Under Wraps Facebook campaign. For three weeks starting today, Aug. 13, Rudi’s Gluten-Free Facebook fans can guess what kitchen gizmos are wrapped in the new Rudi’s Gluten-Free Tortillas for a chance to win what’s underneath. Additionally, once fans “like” Rudi’s Gluten-Free on Facebook, they can receive a $2 off coupon to try out the three Gluten-Free Tortilla flavors—Plain, Spinach and Fiesta, and also gain access to new tortilla recipes revealed each day. Rudi’s Gluten-Free was founded on the optimistic idea that you don’t have to give anything up to go gluten-free, so celebrating its new line of Gluten-Free Tortillas makes perfect sense.
Once fans “like” the brand and get access to the $2 off coupon, they can click on the giveaway tab and guess what new prize is wrapped under the scrumptious, new tortillas. Once a fan has submitted a guess, they’re automatically entered to win the daily prizes—no correct guess required. Prizes include a Cuisinart Stainless-Steel Ice Cream Maker, Bella Quesadilla Maker, Tiago Tortilla Warmer and a Le Creuset Dutch Oven, and of course, new Rudi’s Gluten-Free Tortillas. Each daily winner will be chosen at random and announced on Facebook the following day.
To help inspire some added creativity in the kitchen, the What’s Under Wraps Facebook application also includes a daily recipe reveal featuring recipes made with the different flavors of Gluten-Free Tortillas, including recipes like Dessert Nachos, Mini-Mexican Pizzas and Picnic Tortilla Roll-Ups. All recipes were created by Rudi’s Gluten-Free experts to maximize the taste and texture of the new Gluten-Free Tortillas.
“We take great care and pride in baking delicious gluten-free products that taste and feel like the real thing, and our new campaign is meant to inspire gluten-free fans with cheerful prizes and delectable tortilla recipes,” said Doug Radi, senior vice president of marketing and sales for Rudi’s Organic Bakery. “We hope our daily giveaway will help brighten the day for all of our fans and inspire some fun in the kitchen.
Rudi’s Gluten-Free products are free of artificial ingredients, preservatives and genetically modified organisms (GMOs), including the new Gluten-Free Tortillas. The Tortillas are made with whole grain flours and have a soft, pliable texture, ready to be rolled into a delicious burrito or tasty sandwich wrap. To satisfy everyone in the family, the Tortillas are available in three varieties, each made with simple and wholesome ingredients, including whole grains and 5 grams of fiber per serving. The three flavors include:
- Plain Tortillas (MSRP - $5.99) - Soft and pliable so they’re perfect for building a simple quesadilla or a loaded chicken burrito.
- Spinach Tortillas (MSRP - $5.99) – These delicious tortillas are made with gluten-free ingredients moms can feel good about. Their soft and pliable texture make them the perfect wrap for a variety of ingredients, from a chicken Caesar wrap to a morning egg and cheese delight.
- Fiesta Tortillas (MSRP - $5.99) – Spice up your favorite Mexican meal with these tasty tortillas made with red bell pepper, jalapeno, onion and garlic flavors.
Additional Rudi’s Gluten-Free products include Original, Multigrain and Cinnamon Raisin Breads, Pizza Crust, Hamburger Buns and Hot Dog Rolls. All products are available nationally at natural foods stores and select mainstream supermarkets. For more information and to find local availability, visit rudisglutenfree.com.
About Rudi’s Organic Bakery, Inc.
Rudi’s Organic Bakery, Inc., has been passionate about baking better breads for families for more than 30 years. Founded and headquartered in Boulder, Colo., Rudi’s Organic Bakery is the only nationally available brand offering a full line of nutritious and delicious, certified organic breads and baked goods. Rudi’s Organic is committed to baking breads using only the best organic ingredients and no artificial additives, preservatives and GMOs. In 2010, Rudi’s Organic leveraged this heritage to create Rudi’s Gluten-Free Bakery, a line of gluten-free breads and baked goods made with wholesome, all-natural ingredients so that each bite tastes like the real thing. Rudi’s Organic and Rudi’s Gluten-Free products are available nationally at natural foods stores and select mainstream supermarkets. For more information, visit rudisbakery.com.