Business Coaching in the US Industry Market Research Report Now Available from IBISWorld

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After taking a hit during the recession as consumers and companies cut nonessential spending, demand for business coaching is forecast to pick up. Consumers will update their skill sets to reenter the work force and companies will look to provide better training programs for their staff. Online courses will continue to grow in popularity, as providers look to them to save money and obtain a larger audience. For these reasons, industry research firm IBISWorld has updated its report on the Business Coaching industry.

IBISWorld Market Research

IBISWorld Market Research

Companies will invest in employee training again, bolstering industry demand

The Business Coaching industry experienced the effects of the recession, with revenue declining between 2008 and 2010. The industry relies largely on demand from its largest market, the middle and senior management of US corporations, which left it vulnerable to declining corporate profit. According to IBISWorld industry analyst Kevin Culbert, businesses cut back on nonessential expenses, including employee business coaching programs, which reduced demand during the recession. Many classes are also focused on real estate and finance markets, which were significantly affected by the recession. Despite this recent decline, a return to growth in 2011 and 2012 has mitigated declines during the past five years. IBISWorld estimates that revenue will decline at an average of 0.9% annually to $9.3 billion in the five years to 2012. This industry offers leadership and management training courses, including courses to update knowledge in particular areas, such as change management and information technology (IT) management. Prior to the recession, the industry benefited from growing acceptance of training seminars by large corporations and individuals. Businesses increased the use of training in response to globalization, and more individuals attended programs to learn about finance and real estate.

Unfortunately for industry operators, training budgets diminished during the recession, causing revenue to decline. The fall in demand, coupled with increased competition from similar industries, reduced profit margins during the recession, says Culbert. Small operators, which represent the majority of industry firms, were particularly hurt by declining demand, with some being forced to leave the industry as a result of the poor operating conditions. As a result, the number of industry enterprises is expected to decline at an average of 1.0% annually to 46,146 in the five years to 2012. The Business Coaching industry is highly fragmented, with a large number of small enterprises operating throughout the United States. The vast majority of firms in this industry are nonemployers that service only their local area. This low level of concentration causes most competition to occur on a regional basis; however, larger organizations in this industry operate in more than one location.

In 2012, industry revenue is expected to increase as corporate profit improves, and this trend is expected to continue over the next five years. While some companies will use internal resources for training, industry revenue is expected to increase in the five years to 2017. In the future, the adoption of online training is expected to boost the industry. This alternative is a cheaper, more flexible option for customers and has lower operating costs for the training provider. Because of this characteristic, many firms can increase profit margins as a result of greater audiences and reduced costs. For more information, visit IBISWorld’s Business Coaching in the US industry report page.

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IBISWorld industry Report Key Topics

This industry includes firms that offer short courses and seminars for management and professional development. Training is provided through public courses or through employers' training programs, and the courses can be customized or modified. Instruction may be provided at the training facilities of the establishment or client, educational institutions, the workplace or the home.

Industry Performance
Executive Summary
Key External Drivers
Current Performance
Industry Outlook
Industry Life Cycle
Products & Markets
Supply Chain
Products & Services
Major Markets
Globalization & Trade
Business Locations
Competitive Landscape
Market Share Concentration
Key Success Factors
Cost Structure Benchmarks
Barriers to Entry
Major Companies
Operating Conditions
Capital Intensity
Key Statistics
Industry Data
Annual Change
Key Ratios

About IBISWorld Inc.
Recognized as the nation’s most trusted independent source of industry and market research, IBISWorld offers a comprehensive database of unique information and analysis on every US industry. With an extensive online portfolio, valued for its depth and scope, the company equips clients with the insight necessary to make better business decisions. Headquartered in Los Angeles, IBISWorld serves a range of business, professional service and government organizations through more than 10 locations worldwide. For more information, visit or call 1-800-330-3772.

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Gavin Smith
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