The traffic driven to Waterfront Properties’ Web site from Pinterest is generating both exposure and leads, and in the world of Internet marketing, both of those are king.
(PRWEB) August 12, 2012
Marketing specialists at Waterfront Properties and Club Communities in Palm Beach County, Fla., have taken their real-estate company to a new level by using a wildly popular social-media tool that has Internet users in a Twitter.
Wait a second…that’s another social-media site!
To be clear, Waterfront Properties has its own Twitter account, but the online tool generating hundreds of hits each month on http://www.waterfront-properties.com is Pinterest.
Pinterest is a virtual bulletin board of photos, all of which have links back to a Web site or a blog. Those with Pinterest accounts pin images to their boards, categorize them and add descriptions, and share them with their followers.
Waterfront Properties has more than 200 followers who can re-pin the images to their boards so they can be seen by the followers’ followers, and so on. The result is a multiplication of Web exposure in a short period of time.
BallenIsles homes for sale, Evergrene homes for sale and Films, Music & Books are three of Waterfront Properties’ Pinterest boards. Images and video links posted to them highlight northern Palm Beach County real estate, as well as topical items that appeal to a broader base of Pinterest users, such as bestselling books and blockbuster movies.
The tool is working wonders. The traffic driven to Waterfront Properties’ Web site from Pinterest is generating both exposure and leads, and in the world of Internet marketing, both of those are king. Pinterest also is forming online relationships between Waterfront Properties and its followers, which brands the company, paves the way for referrals and, someday, might result in a sale.
As with any marketing effort, consistency is key. Waterfront Properties’ Web gurus post fresh content to Pinterest daily.
Pinterest is the third-largest social-networking site in the world, following Facebook and Twitter. Nearly 70 percent of its account holders are women, and users have been found to spend more time on Pinterest that any of the other social sites. That’s because everyone loves to look at photos, and the eye-catching galleries that appear in crystal-clear resolution on their computer screens are irresistible.
For homebuyers, such boards are ideal for browsing properties and researching their amenities. Waterfront Properties’ Jupiter Island homes for sale board features videos, aerial views and photos of entryways and back-yard swimming pools of listed homes.
For homesellers, a presence on Pinterest is a distinguishing feature. According to statistics, in June of 2012, Pinterest surpassed Bing, Google, StumbleUpon and Twitter in Web-site-referral traffic.