Valve Expands Steam Platform Beyond Video Games, Social Media Agency fishbat Analyzes the Implications

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Video game development and digital distribution company Valve opens up its Steam platform for software downloads. Social media agency fishbat analyzes the Implications

Valve, a video game and technology developer, announced on August 8, 2012 that they will be expanding their online Steam platform with downloadable software titles other than video games. Steam is Valve’s PC and Mac gaming platform that allows users to download and play computer games without needing to purchase a physical copy. Steam features automatic updates on games and the ability to re-download games that have already been purchased.

"The 40 million gamers frequenting Steam are interested in more than playing games," says Mark Richardson at Valve. "They have told us they would like to have more of their software on Steam, so this expansion is in response to those customer requests."

According to recent reports on Steam’s website, Valve will be launching software downloads on September 5, 2012 and releasing more titles as time progresses. Developers are encouraged to submit software through Steam Greenlight. Software titles downloaded on Valve will feature Steam cloud storage space, easy installation and automatic updating. “Steam has been a huge success for Valve and they do not stand to lose anything from opening up the platform to software downloads,” says Justin Maas, vice president of client relations at fishbat, a social media agency.

fishbat, Inc. is a full service online marketing firm. Through social media management, search engine optimization (SEO), web design, and public relations, fishbat strives as a marketing firm to raise awareness about your brand and strengthen your corporate image.

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Scott Darrohn
fishbat
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