Cleveland, Ohio (PRWEB) August 10, 2012
It has been widely acknowledge that yogurt is a healthy alternative to some other frozen treats, which will remain unnamed. The frozen yogurt craze took off in the early 1980’s and has remained a healthy trend since. The Lemonberry Frozen Yogurt brand has always been at the head of that trend and recently announced the launch a newly redesigned website matching their modern image. The Cleveland based frozen yogurt shop partnered with web design and development company, Horton Group, to give their website a branding makeover. Along with tempting images of their delicious treats, the overall navigation and structure of the website has been improved.
When asked about how the new website would impact the customer experience. Lemonberry Frozen Yogurt Owner Joy Bechke replied, "Our family-owned company is based on quality and excellence, and we feel the new website is a great reflection of these qualities. When a customer visits our website we want them to have an experience similar to the one they would get at any of our physical locations. Each of our stores has a uniform theme that is trendy and fun. The new website design matches the Lemonberry Frozen Yogurt character perfectly. We are more than thrilled to be launching the updated website.”
The homepage of the new website features a slideshow of high resolution images showcasing some of Lemonberry Frozen Yogurt’s delicious ingredients like fresh fruit and tasty toppings. The entire website has been redesigned with a contemporary feel. This includes adding some advanced functionality, such as including links to their social media pages. From any page visitors can follow Lemonberry Frozen Yogurt on Twitter or become a fan on Facebook.
The frozen yogurt company has also added a basic menu that makes navigating to different sections of the website simple. A couple of new sections have also been added, which include a online form for employment as well as additional information on franchising opportunities. The new website not only works to tantalize visitors with detailed images of tasty, healthy treats, but also helps build and expand the Lemonberry Frozen Yogurt brand. From under the franchising menu potential franchisees can find a wealth of information on opening their own Lemonberry Frozen Yogurt shop along with some general knowledge on frozen yogurt as a healthy snacking alternative. In addition, each of Lemonberry Frozen Yogurt’s locations are highlighted on the website, along with hours of operation and even more pictures.
“The new website will be an excellent added marketing tool in assisting the company for expansion and growth,” stated Lemonberry Frozen Yogurt Director of Operations Lindy Bechke. “It is our hope that the website will become a valuable resource for people who want to learn more about our various flavors and toppings, locations and mission to provide people with a great tasting, healthy snack.”
About Lemonberry Frozen Yogurt
Lemonberry Frozen Yogurt is Cleveland’s first self-serve frozen yogurt shop, locally owned and operated. They take pride in providing premium yogurts and toppings that help individuals make better choices about living a nutritious and healthy lifestyle. At Lemonberry Frozen Yogurt they understand everyone does not have the same dietary needs, taste buds or appetite, so in our stores, the customers are in control of making their own creations. Customers can select from a variety of weekly rotating yogurt flavors and then top them with goodies from a selection of over 75 toppings including fresh fruits, nuts, cereals, chocolates and other treats. It is Lemonberry Frozen Yogurt’s mission to provide the best tasting yogurt and the freshest and highest quality toppings.