Contrary to what a lot of smaller businesses might think, creating a quality flyer is very affordable, and should increase ROI significantly. The audience will know if the flyer has been created in Microsoft Word and printed on copy paper.
Austin, TX (PRWEB) August 16, 2012
Flyers are a budget-friendly, quick, and effective way to advertise and market a business. Whether reaching new clients and using a flyer as a calling card, or advertising a limited time promotion or special event to existing customers, flyers are a basic, inexpensive marketing method.
These are five steps to design, create, and distribute a successful flyer campaign:
1. WHO is being targeted
What is the strategy for reaching the consumer? Will a distribution company be hire to post flyers in a certain zip code or neighborhood? Will the flyer be inserted in a publication? Posted in public spaces? Mailed to existing customers?
2. WHAT is the purpose?
Like an advertisement, the purpose of the flyer should be clear, and the message should be clear to the recipient. It's crucial to make sure that the company brand, the message, and the look and feel of the flyer all match up. All marketing efforts should be consistent and complementary.
3. WHY are flyers being used?
What is it the goal to gain? New clients? More money? It's important to set goals so it's possible to judge if the program was a success and determine if the message or delivery needs tweaking.
4. WHEN will the flyers be sent?
Timing is everything.
Once there's a clear idea of who the audience is, it's imperative that the message gets in front of them at the right time. One should stick to a schedule, and give recipients a chance to respond to the offer. It's good to use knowledge about the industry or existing business to determine an ideal time to distribute flyers. Is thebusiness seasonal? Do things slow down or gear up around certain holidays? Does your call to action expire?
A flyer advertising your 4th of July sale is totally worthless on July 5th, and almost totally worthless on June 1st.
5: HOW will this work?
Great design and professional printing are more important than many businesses realize. Contrary to what a lot of smaller businesses might think, creating a quality flyer is very affordable, and should increase ROI significantly. The audience will know if the flyer has been created in Microsoft Word and printed on copy paper.
One should keep in mind that competent freelance graphic designers are everywhere. It's even possible to check out the local university to find students looking to build their portfolios or to visit Craigslist to find talented designers with reasonable hourly fees.
Get a quote from a professional printing company. There's actually a minimal price difference between a full-color, higher quality paper flyer and a black and white, lower quality paper flyer from a big box copy shop.
Have Good Form.
One should use the angle, or tone, that works for their company- and be clever and creative, but always keep the content appropriate for the audience.
Keep it simple, but smart--that's good advice to follow. One should also include relevant information. Even if a business owner issuper excited that their company is able to provide 350 unique services, and is licensed and insured by 72 different agencies, they should resist the temptation to tell the world on one flyer. White space isn't a bad thing.
It's also important to use key words in the heading that grab the reader's attention. "Free" is perhaps the most obvious choice, but one should consider words that fit the tone of your business, like guarantee, save, new, best, now.
The reader of your flyer will want to know , almost immediately, what they stand to gain from doing business with the company, so the flyer should tell them as soon as possible. Is it the great service? A discount? A free gift? One should highlight the offer and speak directly to the recipient, using "you" instead of "we" language.
Using a million different typefaces per flyer, or really, more than two will overwhelm the reader. The flyer will look busy and unprofessional, and no one will want to spend the time digging through fonts to find offers- even if they're great. Oneshould also consider a professional logo. One good resource is 99Designs for someone looking for a logo and working with a very small budget.
It's easy to make mistakes, so proofreading is a must! One should have several people check their work. Spelling and grammatical mistakes are incredibly easy to make after looking at the same layout for too long. At best, a mistake will make a company appear unprofessional. At worst, the flyer will include a wrong phone number or web address, and get zero return.
One can get the results they want from your flyer program through research, creativity, and planning. A success story could be a single sheet of paper away!
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