The Launch of LUO Magazine, the first-ever Chinese/English Bilingual Luxury Magazine

The Observer Media Group and CHINA HAPPENINGS™, a multimedia and advisory platform focusing on the cultural industries of contemporary China, today jointly announced the launch of LUO, the first-ever Chinese/English bilingual luxury magazine centered on the chic lifestyle of America’s West Coast.

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Following the success of YUE, which offers stories about New York City culture in an innovative bilingual fashion, we are excited to partner again with CHINA HAPPENINGS™ and expand to the West Coast.

New York, New York (PRWEB) August 10, 2012

The Observer Media Group and CHINA HAPPENINGS™, a multimedia and advisory platform focusing on the cultural industries of contemporary China, today jointly announced the launch of LUO, the first-ever Chinese/English bilingual luxury magazine centered on the chic lifestyle of America’s West Coast. The magazine, which will cater to Chinese visitors in Los Angeles, Las Vegas, and parts of Southern California, debuted on June 28. LUO is the sister publication of YUE, the Chinese/English bilingual luxury magazine focusing on New York City that debuted on November 12, 2011.

“On the heel of the successful launch of, and excitement over, New York-focused YUE Magazine, we are delighted to introduce California and Las Vegas lifestyle to the sophisticated travelers from China through LUO,” said Chiu-Ti Jansen, Publisher of the newly launched West Coast-focused magazine. “For the generations of Chinese who have experienced one of the most rapid economic growths in the human history and who desire to learn different ways of dreaming about their lives, California symbolizes the frontier for alternative dreaming. The sun-kissed climate, the rolling car culture and the legendary film industry are just among the many attractions that inspire different travel and shopping experiences.”

“With so many Chinese visitors to the West Coast, we think this is the perfect time to introduce LUO,” added Christopher Barnes, President of the Observer Media Group. “Following the success of YUE, which offers stories about New York City culture in an innovative bilingual fashion, we are excited to partner again with CHINA HAPPENINGS™ and expand to the West Coast.”

In Chinese, LUO is the first character in the name for Los Angeles, Luo-Shan-Ji; the character also holds a special place in classical Chinese literature as the name of Goddess Luo and the Luo River, both of which were subjects of prince-poet Cao Zhi’s (192-232 AD) classic poem “Nymph of Luo River.” LUO Magazine will be dedicated to the comprehensive coverage—with unique Chinese sensitivity—of the West Coast’s fashion, shopping, art, culture, design, history, dining, nightlife, notable Chinese icons, real estate, investment opportunities and more.

The inaugural issue of LUO features exclusive interviews with actress Lucy Liu (who also graces the issue’s stylish cover) and New York Times-bestselling author Lisa See, whose novel Snow Flower and the Secret Fan was recently adapted into a silver screen production. The issue contains cutting-edge information on California fashion, fine dining and shopping, as well as a variety of interesting and insightful articles specifically tailored to the West Coast lifestyle, with topics ranging from the Chinese influence on the California real estate market to stargazing in Hollywood to the latest in-season beauty products. Additionally, there is ample information to help luxury Chinese visitors navigate the West Coast, such as maps indicating the locations of high-end stores and directories of must-see events and venues in Los Angeles and Las Vegas.

“LUO fills the vacuum that addresses the growing Chinese market in Southern California in a sophisticated, affluent and trend-setting way that global luxury brands embrace and support,” said Valarie Anderson, V.P. Director of LUO Magazine, of the debut. “The excitement and anticipation from the regional luxury market here is palpable because they immediately ‘get it.’ No other media is available on this level; no one is filling this rapidly growing need—it’s really smart.”

LUO will have an initial distribution of 25,000. Complimentary copies of LUO will be available in Los Angeles’, Orange County’s, and Las Vegas’ premium luxury, as well as Chinese-favored, hotels and service apartments. Additionally, complimentary copies of the magazine will be available in China-focused tour operators in these cities, selected tour operators in China, Chinese cultural institutions and business centers on the West Coast, China and West Coast-based VIP lounges of major airlines operating direct flights between China and the West Coast, and strategic partners in China with access to West Coast-bound luxury travelers.
Observer Media Group

Observer Media Group offers its readers the most cutting-edge reporting available in a variety of platforms and written by an editorial staff known for its distinctive and discerning style and wit. With its weekly newspapers, The New York Observer and The Commercial Observer, its magazines, NYO Magazine and Observer Scooter, the cultural email newsletter, Very Short List and websites, PolitickerNJ, Observer.com, GalleristNY.com and BETABEAT.com, the Observer Media Group is emblematic of journalism today -- a bridge spanning traditional and future media.

CHINA HAPPENINGS™
CHINA HAPPENINGS™ is a multimedia platform founded by Chiu-Ti Jansen to focus on the lifestyle and cultural industries of contemporary China. Ms. Jansen wrote a column titled CHINA HAPPENINGS for the NYO Magazine. She has also written on Chinese luxury lifestyle and cultural scenes for English publications such as Sotheby’s at Auction Magazine and the Whitewall Magazine. A native speaker and writer of Mandarin Chinese, she regularly contributed to the China Times, the United Daily and the Artist Magazine on a wide array of cultural and art-related issues. She translated Testimony: Crises of Witnessing in Literature, Psychoanalysis, and History, a book about the Holocaust testimonies, into the Chinese. Prior to founding CHINA HAPPENINGS™, Ms. Jansen was a New York-based corporate partner of Sidley Austin LLP, an international law firm of approximately 1,700 lawyers. Ms. Jansen holds a B.A. from the National Taiwan University, an M.Phil. from Yale University and a J.D. from Columbia University. An international Honorary Ambassador of the Lang Lang International Music Foundation, she is also a member of the Contemporary Art Advisory Committee of China Institute in America, the Board of the Couture Council of Museum at the Fashion Institute of Technology (FIT) and a life member of the Elizabethan Club (for Renaissance Studies) of Yale University. She previously served as a member of the Board of Directors of American Composers Orchestra and a member of the Asia Committee of the New York City Bar Association. The Art of Leadership Lecture Series and The New York Observer recently presented a featured interview with her on contemporary Chinese art market. The Art and Living Magazine recently features her in an interview in its 2012 Bridging the East and the West Edition.


Contact

  • Zarah Burstein
    Observer Media Group
    212-407-9394
    Email