[Twitter] is essentially a live stream of interactivity and a perfect way to connect with students at that moment, build relationships and make an impression before they even step through the door.
Austin, TX (PRWEB) August 15, 2012
It's increasingly evident that social media is here to stay. So why not get take advantage of it?
Here are five social media tips for marketing student housing:
When marketing to students, a business has no choice but to go where all of the students are: Facebook. As a property search tool, Facebook allows students to browse through housing without ever leaving the site. And, since they're typically on the site constantly, it's easy for them to utilize as a search tool when seeking out housing--all without missing out on potential friend requests! As a bonus, once established as a business on Facebook, apartment complexes can use the site to interact with residents, post contests and giveaways and promote a pleasing image to students seeking housing.
One can create a short text code that students can message to receive details about the property. It's instant and straight to the point. Students seldom go anywhere (even the gym, pool and BATHROOM) without their phone. It's crucial for a company to make it as easy for them as possible to reach out and get information. And what's easier than jotting off a quick text? This is also a good way to capture phone numbers and--later down the line--send instant updates about reduced rates, promotions, etc.
YouTube isn't just for music videos and funny cat videos. Apartments and properties are some of the users that can utilize Youtube the most! One way to do this is to give students a better look at the property with a video tour. (Think MTV's "Cribs.") One can use slide shows or "walk around" to give a virtual tour to potential clients--even interview some happy residents. That way, students will know exactly what they are getting and may be swayed to rent after seeing attractive renters lounging by the apartment pool.
Promote housing information through Twitter. It's a great way to link to other social media platforms and interact with followers. It's also essentially a live stream of interactivity and a perfect way to connect with students at that moment, build relationships and make an impression before they even step through the door.
Geo-location key word search tools, such as Hootsuite, allow users to search for key words to find potential clients that are looking for housing in a certain area. It doesn't get much easier than that to find potential renters.
Study Breaks magazine is an award-winning line of monthly entertainment magazines for college students with a mission can best be explained through its slogan: We are college life. Published by Shweiki Media Printing Company, it is distributed in five Texas cities (Austin, Houston, San Antonio, San Marcos and Lubbock) and three southeast cities (Athens, GA; Auburn, AL; Columbia, SC). (Studybreaks.com)