(PRWEB) August 11, 2012
Today DTS Creative announced key strategic content partnership with ELE Productions founded by Anthony Austin based in New York City, who will serve as a the key strategic business development resource and content provider focused on the bilingual Latino national and international market. The two have joined forces to create content for DTS’ proprietary myWORLD Mobile™ platform. “We’re thrilled in taking our mobile platform global to create value and ROI for brands seeking to reach the highly sought out Latino audience”, says DTS founders Bildad St. Louis and Kenneth Colston.
EN LA ESCENA is a bilingual program highlighting Latino and Caribbean lifestyle, by educating and entertaining their audience through the exposure of their rich multi-faceted culture. EN LA ESCENA’s core audiences are second and third generation Latinos who are born in the U.S. while living the American way but still have a strong connection to their culture through music, food and language.
To date this demographic has a purchasing power of $1 trillion, larger than most economies in the world. Furthermore, despite the current recession the Hispanic buying power is expected to grow 30% in the next five years nationwide to $1.3 trillion in 2015. This partnership will take original and archived content and distribute it via their exclusive “My World Latino” mobile channel and deliver it directly in the hands of the consumer. “En La Escena” is also gathering content internationally traveling to the Dominican Republic, Puerto Rico and now Brazil, which is becoming the center of the universe in the Latin world and internationally.
For brands wanting to reach this underserved segment of the US population, this partnership forms the perfect vehicle and direct approach to tap into the Latino buying power. The collaboration has been highly anticipated by both parties who are confident they will become the leader in globally meeting the demand for deploying mobilized culturally relevant content directly to their consumers. “Our vision is to build deeper relationships between brands and the Latino audience by leveraging original and exclusive content through our new partnership with ELE, says My World Mobile™ founder Bildad St. Louis.