Expedition PR Introduces Media And Cross-Cultural Training Programs

Share Article

Expedition PR launched a modular training program that enables executives to communicate across cultures and get ready for new markets. On September 7, 2012, the agency is offering an introductory cross-cultural communications seminar on how to communicate in Asia-Pacific.

Expedition PR

Our training package is designed for companies that want to master their messaging and communications style for a global audience," said Katja Schroeder, President, Expedition PR

Expedition PR introduced today a modular training program that enables executives to communicate across cultures and have successful business meetings at home and abroad. The program is designed for business leaders, entrepreneurs, non-profit organizations and marketing professionals who want to sharpen their global media relations skills and interact successfully with stakeholders across different nations.

The Expedition PR training program encompasses modules for media training and cross-cultural communications that can be taken as stand-alone programs or as an integrated training package.

The media training module equips spokespersons with the tools and techniques to positively manage their interactions with the media and get their key messages across different audiences. Attendees learn how to tailor their message for different markets, address trends, master commonly asked questions and avoid social media mishaps.

To take advantage of international business opportunities, the cross-cultural training seminar module teaches how to integrate cross-cultural sensitivity into communications strategies and activities. The emphasis is on becoming aware of cross-cultural communications traps and providing guidelines to navigate potential communications challenges in international markets.

“Our training package is designed for companies that want to master their messaging and communications style for a global audience. It is a combination of media relations skills and cross-cultural communications techniques that can be applied to any market,” said Katja Schroeder, President of Expedition PR. “Our trainers have lived in key markets, including Germany, France, Singapore, China and the United Kingdom. During the seminar they share their experience and case studies.”

On September 7, 2012, Expedition PR is offering an introductory cross-cultural communications seminar with a focus on Asia-Pacific in Brooklyn, NY. For more information and registration, please go http://communicateinasia.eventbrite.com/.

About Expedition PR
Expedition PR creates communications strategies and programs for innovative companies. Founded on the belief that technology shapes a sustainable future, the agency’s mission is to increase market visibility and demand for organizations that bring innovative solutions to market and foster socioeconomic development. The agency’s team understands the international market dynamics and has the technology and vertical industries expertise to position tomorrow’s leaders in a global, yet local world. For more details, go to http://www.expeditionpr.com or follow us on Twitter @ExpeditionPR.

Share article on social media or email:

View article via:

Pdf Print

Contact Author

katja schroeder
expedition pr
(718) 514-2083
Email >
Visit website