GigaOM Announces Launch of New Data Channel

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Channel recognizes data as “the new plastic,” capable of shaping better business decisions

Just like plastic can be shaped into anything new, data can be shaped into better business decisions.

GigaOM, a global technology media company, today announced the launch of the GigaOM data channel. In recognition of data’s growing importance to business and innovation, the new channel features stories on underlying technologies driving the growth of data, emerging uses for it, and companies and individuals leading the charge.

With nearly every click, internet users are creating new data. The biggest brands on the web owe much of their success to the ability to capture, analyze and use all that consumer data. But big data isn’t just for big brands. Even small businesses must process and understand their multiplying mass of data.

“Data is rich with potential, and every business - regardless of size - has to understand how to make the most of it,” said Ernie Sander, executive editor of GigaOM. “Startup investors and boards of major brands all want to know how a company will use the data it collects to take the business to a whole new level.”

Using data in a meaningful way is a challenge that has become simpler and less expensive over the past 18 months. Analyzing small data sets used to take hours or days. But massive data sets can now be analyzed in minutes to provide clear insight. Just like plastic can be shaped into anything new, data can be shaped into better business decisions.

About GigaOM
Founded in 2006, GigaOM has grown into the leading independent voice on emerging technologies and the disruption of media. The GigaOM news network's online audience of 5.5 million monthly unique readers relies on its definitive coverage of cloud, mobile, cleantech, consumer web and media. GigaOM Events bring together the people innovating, shaping and defining the ongoing evolution of the technology industry. GigaOM Pro offers the highest quality research and analysis of emerging technology markets and the companies making a difference in those sectors.

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