In their search for an affordable yet well-established online marketing company, the team approached SEO Positive recently.
(PRWEB UK) 14 August 2012
Based in London, Chase ITS offer advanced compliance software, aimed at fighting suspicious transactions for companies who don’t have the time or resources to manage this area. Leaders in the Proactive Compliance and Marine Insurance markets, the company have over twenty years’ experience in the industry.
With such a successful and innovative business, Chase ITS’s leaders were keen for their services to reach a wider audience. In their search for an affordable yet well-established online marketing company, the team approached SEO Positive recently. Satisfied with their range of optimisation packages, the two parties set up an encompassing SEO strategy to boost their online presence.
David Friend is the Senior Account Manager in charge of the operation, and he explains the actions the Essex-based firm plan to take in order to achieve the first page search results that Chase ITS are targeting.
“The management at Chase ITS acknowledged that in order to increase traffic to their site, they would need a substantially higher level of web exposure. In order to provide them with this, we began to undertake thorough research of the industry and their competitors. When equipped with this information we were able to determine a selection of the most profitable search terms”, claims David. He then goes on to explain the importance of a solid keyword base.
“Your keyword selection forms the spine of your SEO campaign so it is imperative to get it right. Once we had discussed our selection with the client, and both parts were happy, we were able to begin on creating informative and engaging content based around these search terms.”
SEO Positive was established in 2007 in Chelmsford, Essex with the aim of bringing effective yet affordable online marketing services to companies from all industries and backgrounds. The company offers a huge range of services including search engine optimisation, copywriting, PPC account management, social media marketing and website design.