BrandMaker, Inc. Names James Chapman as Executive Vice President of Customer Care

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Expert in marketing resource management joins growing senior staff at North American headquarters of BrandMaker, GmbH.

"We are excited to have a person of Jim's caliber join our growing team," stated Bill McInerny, Chief Executive Officer. "His vast experience managing professional services teams in marketing automation, CRM, and ERP systems will ensure our customer implementations deliver the strategic results our customers are looking for."

Jim joins BrandMaker from Infor, Inc. where he managed a professional services group responsible for complex systems implementation in North and South America. Prior to Infor, Jim was Vice President of Services at MarketingCentral where he oversaw the implementation of more than 300 marketing resource management systems.

"As customers look to a next generation MRM solution like BrandMaker, they are looking for more strategic results," continued Bill McInerny. "First generation systems largely provided a sense of organization and visibility into the work that was being done. Second generation systems go beyond that to provide compelling visualization of results, ROI, and measurement against key performance metrics. Delivering these kind of results requires integration with an organization's Marketing Automation, CRM and ERP systems, and Jim's experience working with these types of enterprise implementations will prove invaluable to BrandMaker and our customers."

BrandMaker, Inc. is actively hiring in North America. Job openings information can be found at

About BrandMaker, Inc.
BrandMaker is the next generation Marketing Resource Management solution, with a modular platform for complete automation of your marketing operations. From planning and budgeting to workflow enabled job and approval management to world-class Digital Asset Management to leading edge web2print capabilities and more, BrandMaker delivers powerful, scalable tools available in both on-demand and installable platforms. Well-known companies that use BrandMaker solutions in their communications and marketing departments include Bayer AG, the Dutch retail company C1000, Commerzbank, DekaBank, Ernst & Young, EnBW, GLS, SaraLee, Schenker Deutschland, UBS, and ZF. BrandMaker, Inc. is the regional headquarters for BrandMaker, GmbH, Europe's #1 Marketing Resource Management provider. For more information, visit or phone 678.735.7363.

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David Ryan
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