PrePlay Announces Expansion Following Recent Funding

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Predictive Studio to Grow Staff and Release More Titles in New Headquarters

Following the recent closing of a $3.1 million Series A funding round, PrePlay (, a New York-based predictive game studio, is expanding its operations with the opening of a new midtown Manhattan headquarters, adding staff and developing a new suite of game products.

PrePlay, which develops second screen social games for mobile devices (such as its NHL PrePlay app), will be relocating to 42 W. 38th Street in New York.

“We’re thrilled to have our beautiful new headquarters in the heart of my hometown, New York,” said Andrew Daines, Founder and CEO of PrePlay. “The space is an expression of our values and our aesthetic – it’s open, it’s fun, it’s full of toys, and every feature of it has the purpose of building the world’s best predictive games. We also gave each employee $50 towards desk decorations, and the results have been amazing… and a little weird.”

The new 1600 square foot space is owned by Elo Capital LLC. and was leased to PrePlay for three years by Halstead Property. The design of PrePlay’s new headquarters includes a large open pit with eight work stations, a quality assurance room for testing apps, and a conference room for board meetings, sales pitches, and brainstorms. PrePlay’s QA room is equipped with a SmartTV, Xbox 360, Apple TV, access to every sports channel and Internet streaming services for all major sports leagues, and pretty much any gizmo out there. The PrePlay team can even draw on some of their walls because of IdeaPaint (a Behance Inc. product) which forms a dry erase board on any surface.

About PrePlay, Inc.:

PrePlay, Inc. is the world's leading predictive game studio. Formed in April 2010, the company creates mobile and tablet game titles designed and engineered to enhance the experience of watching sports as well as reality, variety, contest, and award shows on TV. In recent months the company has been recognized by the New York Times, Fast Company, The Wall Street Journal, CNBC, and The Webbys for its intuitive game design and engineering prowess. The company has offices in New York City and Paris, and is backed by angel investors Gary Vaynerchuk (VaynerMedia), John Chachas (Former Co-Head of Lazard Global Media), Matt Higgins (CEO of RSE Ventures), Doug McCormick (Rho Ventures), and Phil Geier (Former Chairman & CEO, Interpublic Group).

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Jesse Eigner
Trylon SMR
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