Online Wine Rack and Wine Cellar Retailer Continues to Participate in Search Marketing

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17 years of online business, the Wine Rack Store has continued to revamp its online presence to stay ahead of their competition by staying up to date on all types of search engine techniques.

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Its always a challenge to keep up with Google

Tuesday, August 14th, two employees at Wine Rack Store. Admin Services Supervisor, Sidney Ray and Director of SEO and Communications, Heather Hoskins are taking the two hour trip from Olympia, Wash. down to Portland to participate in an SEO event.

Wine Rack Store has had its online presence since the early 1990s and the early days of internet shopping. In that time span the wine rack retailer has made many changes to its website, including its aesthetic end and its content. "Its always a challenge to keep up with Google," said Hoskins. "Participating in events like SearchFest and various other SEO continued ed's is our way to stay on top of our competition."    

Compared to it's retail counterparts like Overstock and Walmart, Wine Rack Store has found it necessary to continually revamp its web site to beat out its giant competitors and other small wine rack retailers alike.

"Our website content is of course a huge part of our business, but its even more important these days to stay on top of our social marketing as well," said Ray, who heads all of Wine Rack Stores social media sites including Facebook, Twitter, Google+ and LinkedIn. "It's becoming more and more important to make your mark on all aspects of the internet to make your presence known."

Owned by Michael and Denise Kitson, Wine Rack Store has been selling quality pre-made and custom built wine racks, wine cellars and wine accessories since 1995. WineRackStore.com is A+ rated from the Better Business Bureau. All products are locally crafted in Olympia, WA and are shipped free anywhere in the contiguous United States.

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