Bioforce USA Announces Five Million Boxes of Herbatint Natural Hair Color Sold in US

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Bioforce USA has been selling Herbatint Natural Hair Color since 1998 and has now passed the 5 million mark in sales to US health food stores.

Herbatint Hair Color

A permanent hair color that utilizes vibrant plant color to create beautiful, long lasting hair color with a minimum of chemical.

Herbatint hair color is manufactured in Rome and sold in 28 countries. Herbatint began as a formula passed down through generations of an Italian family. In 1960 it was brought to market as Herbatint, and was the first permanent hair color available. In 1998 Bioforce USA became the US distributor for Herbatint and now has sold over 5 million boxes here.

“Our market research has shown that woman are finding it increasingly important to use safer, more natural products” says Pierce Sioussat, President of Bioforce USA. “Our partnering with Herbatint enables us to provide US woman with just that, a permanent hair color that utilizes vibrant plant color to create beautiful, long lasting hair color with a minimum of chemical. Our customers love the fact that there is no smell, no ammonia, and they get shiny, long lasting, healthy looking color.”

Herbatint Hair Color was recognized in April, 2011 by 60 Million Consumers, France’s leading consumer testing organization, as the only hair color out of 18 well-known brands tested for performance and safety, that they judged fully acceptable for long-lasting natural color, plus it was the only one of the 18 that received an acceptable safety rating.

Herbatint is available in Health Food Stores all over the US, and some pharmacies.

For more information call, Eileen Sheets: 518-828-9111 or go to http://www.bioforceusa.com

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Eileen Sheets
Bioforce USA
518-828-9111 100
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