Latina Media Ventures Launches the 'Latina Extra' Mobile Companion App, Built by Nellymoser, to Make the Reading Experience More Interactive

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LATINA EXTRA Drives Consumer Excitement With September “Latina Something Extra Sweepstakes”

September 2012 cover of Latina

LATINA EXTRA exemplifies how mobile-activated print brings magazine to life with interactive content such as sweepstakes, videos, and print-to-social capabilities.

Latina Media Ventures, the definitive fashion, beauty and lifestyle brand for Latin women, launched LATINA EXTRA, a mobile companion app that makes the magazine reading experience more engaging for consumers. The mobile app, built by mobile marketing and technology services company, Nellymoser, is launching with the September issue of LATINA and will be a mainstay of the magazine experience going forward. The app is available immediately for iPhone and Android devices.

The LATINA EXTRA mobile companion app contains a built-in universal scanner that can scan special LATINA-branded icons encoded with Digimarc digital watermarks, as well as QR codes, Microsoft Tags and UPC codes in the magazine. When a branded icon is scanned, LATINA EXTRA delivers access to exclusive content, promotions and special events. Special companion app reader features include the Hot Stuff entertainment guide, continued coverage of the 2012 LATINA Beauty Award Winners, and access to a special voting service, VotoLatino, that makes it easy for consumers to register to vote and stay abreast of upcoming elections.

For the LATINA EXTRA mobile app launch, Olay is sponsoring the Behind the Cover video with Rosario Dawson. Herbal Essences, a second major sponsor, is offering 30 days of mobile tips and a sweepstakes for a weekend for two in Las Vegas.

To generate additional reader excitement around the mobile app launch, the September issue features the “LATINA Something EXTRA Sweepstakes”. Readers who scan five or more of the LATINA-branded icons can use their phone to enter to win a two night NYC stay complete with round trip airfare, a consultation with LATINA’s beauty and fashion editors and a $1,000 shopping spree.

To activate the mobile content, readers download the free LATINA EXTRA mobile companion app from the Apple App Store or Google Play Store and scan the special LATINA- branded icons found throughout the issue to launch videos, enter sweepstakes, share content and the LATINA app on social media, browse photo flipbooks, shop, read articles and more.

“LATINA EXTRA really enhances our brand and provides more value for our readers. It offers a unique blend of content – entertainment, beauty, in-depth articles, exclusive deals, and more – to deliver a rich consumer experience on a mobile phone,” said Lauren Michaels, President of Latina Media Ventures. “We’re excited to give our readers more of what they love about the Latina brand, right at their fingertips.”

“LATINA EXTRA exemplifies how mobile-activated print brings magazine to life with interactive content such as sweepstakes, videos, and print-to-social capabilities,” said John Puterbaugh, Founder and CEO of Nellymoser. “Magazines are increasingly using mobile companion apps to create deeper connections with their readers and provide a platform for integrating their brand across print and digital.”

About the Nellymoser Companion App
LATINA EXTRA is modeled on the Nellymoser Companion App, a feature-rich mobile app that makes print magazines more engaging for readers. The Nellymoser Companion App incorporates a scanner that interacts with every type of action code to launch mobile experiences such as watching a product video, entering a sweepstakes, or redeeming a coupon. Additionally, the app includes a rich media player for superb audio and video, and an HTML5 browser. Advanced features such as the ability to create customizable icons let publishers extend their brand across App Stores, mobile devices and print. Social media integration lets readers share content with friends on Facebook, Twitter and Pinterest.

About Nellymoser
Nellymoser, Inc., (http://www.nellymoser.com), a mobile marketing and technology services company founded in 2000 and headquartered in Arlington, MA, creates interactive consumer experiences on mobile phones. The company is expert in producing mobile-activated print campaigns, apps and mobile-optimized web sites that engage consumers, foster brand loyalty and drive revenue for clients. Nellymoser’s customers include leading publishers, advertisers, retailers, and consumer packaged goods companies.

About Latina Media Ventures
Latina Media Ventures is the authoritative voice for the acculturated community of Hispanic women living in the US. For 15 years and across multiple platforms, Latina provides unique, in-depth, culturally-relevant, engaging and inspiring content on key areas of interest: including beauty, food, entertainment, fashion, parenting and health. With 3MM readers, Latina is the largest magazine edited by and for Latin women.

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Patty Oppenheimer
Latina Media Ventures
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