Catalyst (Rochester, New York) Announces Karen Menachof to Speak at Direct Marketing Association's DMA2012 Conference and Exhibition

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On October 17 at 10:00 a.m., Karen Menachof, chief client officer at Catalyst, a direct and digital marketing agency, will deliver a case study presentation titled "Overcoming Inertia in Retail Bank Marketing." The case study will describe First Niagara Bank’s successful integrated cross-channel customer acquisition program, which exceeded its goal by 129%.

Karen Menachof, Chief Client Officer, Catalyst

Karen Menachof, Chief Client Officer, Catalyst

"DMA2012 is the place to be for marketers who want to achieve real-world success."

Catalyst, a Rochester-based direct and digital marketing agency, today announced that Karen Menachof, chief client officer, will be speaking at The Direct Marketing Association’s (DMA) DMA2012 Conference & Exhibition. DMA2012, the Global Event for Real-Time Marketers, will take place October 13-18, 2012 at the Mandalay Bay in Las Vegas, Nevada.

On October 17, 2012 at 10:00 a.m., Menachof will deliver a case study presentation titled "Overcoming Inertia in Retail Bank Marketing," which will describe First Niagara Bank’s successful integrated cross-channel customer acquisition program. The program, which offered free ATM access nationwide and included advertising, direct mail, personal URLs (PURLs), search engine marketing (SEM), retargeting banners, and home page banners, exceeded its goal by 129%. Menachof will be accompanied by Dan DiMillo, retail marketing segment manager at First Niagara Bank (Buffalo, New York).

“With six days of more than 150 sessions, dozens of specialized programs, more than 300 exhibiting companies, and thousands of attendees, DMA2012 is the place to be for marketers who want to achieve real-world success for their businesses,” said Paul A. McDonnough, DMA’s vice president, conferences and events. “We are pleased and proud to have Catalyst participate as such a valuable part of this prestigious event.”

For conference information or to register, please visit http://www.dma12.org.

About Catalyst

Catalyst (http://www.catalystinc.com) is a direct and digital marketing agency that helps clients acquire, retain and develop long-term relationships with their customers. We combine intellectual curiosity and inquisitiveness with hard-core analytics, deep customer insight and a measurement mindset to take the guesswork out of marketing decisions. We call it Science + Soul. Headquartered in Rochester, NY, our clients include AAA, Eastman Kodak Company, First Niagara Financial Group, GE Capital Retail Bank, Heraeus Kulzer, Neff Motivation Inc., Oreck, and Valvoline, among others.

About DMA2012 Conference & Exhibition

The DMA2012 Annual Conference & Exhibition: The Global Event for Real-Time Marketers is the world’s largest gathering of cross-media/channel marketing professionals. DMA2012, which will be held October 13-18 in Las Vegas, will feature keynote presentations, educational sessions, roundtables, case studies, white papers, and research reports. DMA2012’s exhibit hall will feature hundreds of exhibiting companies. For additional information, or to register for the six-day multichannel marketing event of the year, please visit http://www.dma12.org.

About Direct Marketing Association (DMA)

The Direct Marketing Association (http://www.the-dma.org) is the world’s largest trade association of businesses and nonprofit organizations using and supporting multichannel direct marketing techniques. DMA advocates standards for responsible marketing, promotes relevance as the key to reaching consumers with desirable offers, and provides cutting-edge research, education, and networking opportunities. Founded in 1917, DMA today represents companies from dozens of vertical industries in the US and 48 other nations, including half of the Fortune 100 companies.

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Robyn Kahn Federman
Catalyst
585-453-8358
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