AAA Flag and Banner Performs a One of a Kind Feat in Graphic Installation by Wrapping an Operating Ferris Wheel with a Giant Advertising Sign

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Los Angeles Marathon Runners were greeted at the Santa Monica Pier with a custom wrap created by AAA Flag and Banner that decorated the Ferris wheel to promote the brand Asics.

We are continually challenged with extraordinary graphic projects. Since everyone is unique, our expert installation engineers and experience allows us to succeed every time

The Santa Monica pier served as the finish line for the Los Angeles Marathon. A wrapped Ferris wheel was to provide marquee signage and greet runners as they crossed the finish line. Asics, an athletic-equipment company, was looking to showcase its brand in a unique way. AAA Flag and Banner Manufacturing, Los Angeles, was commissioned to print and install the wrap to serve as a custom advertising sign. They used graphics to promote Asics’s brand message and display the larger-than-life image of a runner on a fully operational, permanent Ferris wheel.

The project was truly one of a kind. As AAA was the first to tackle a wrap of this type, there was some concern if things would come together as the companies envisioned. The shape of the wheel and two-sided install added to the project’s complexity. The wrap had to fit properly, not only for aesthetics, but for safety, as the wheel would serve as an advertising sign and continue to give rides to visitors.

The wrap served as a unique advertising sign, consisting of 3,000 square feet of mesh vinyl. Eighty triangular-shaped pieces were carefully joined together, paying special attention to preserving any logos and the wrap’s text. Overall, AAA spent two weeks diligently planning, engineering and testing the wrap.

The customer was thrilled with their advertising sign and in the way their project was completed, as it drew attention to the company’s message and brand. The project went on to receive an International Achievement Award in the fabric graphics category from the Industrial Fabrics Association International.

“We are continually challenged with extraordinary graphic projects. Since everyone is unique, our expert installation engineers and experience allows us to succeed every time,” stated Craig Furst, president of AAA Flag and Banner.

About AAA Flag and Banner:

Over the past 40 years, AAA Flag and Banner has grown from a one-man operation to one of the nation's leading manufacturers of corporate and special event promotional materials. They have built our reputation on exceptional customer service and superior quality, making us one of the most trusted flag and banner companies in the industry.

By providing state-of-the-art printing technologies and easy access to our knowledgeable staff, AAA Flag and Banner consistently provides exceptional quality and customer service. They also provide complete shipping and delivery services. If you require, their expert installation team will make certain every custom advertising sign, custom banner, and custom project will look its best.

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