Interactive Agency Primacy, Continuing in Double-Digit Growth Mode, Looks to Fill Key Positions in Second Half of 2012

Share Article

Company changes its name from Acsys Interactive and moves to new, larger headquarters

News Image

Primacy, (formerly Acsys Interactive), an award-winning independent agency known for creating digital experiences with meaningful impact, announced today it is expanding and looking to fill key roles as it continues to experience double-digit growth despite the economic headwinds. The company also announced it has relocated into new, larger offices in Farmington, a move necessitated by its robust growth.

The company is changing its name to Primacy to reflect its focus on “digital first” as an interactive agency. The name Acsys stood for “accounting systems,” reflective of its beginnings as a technology company when President Stan Valencis started it in 1994 in his garage in Bristol, Conn.

While the company is adopting the new name, the Acsys brand will remain and will include the SiteManager content management platform, as well as related hosted services.

Primacy was also recently named among a group of top U.S. agencies in a report from Forrester Research, “Interactive Design Agency Overview, 2012.” You can read more about it here.

Now at 80 employees and averaging an annual growth rate of 28 percent over the past five years, Primacy is looking to fill five additional positions in the second half of 2012 to better accommodate its expansion. The positions include an art director, creative designer, account director, information architect and technology developer. Recent key hires have included Vice President of Technology Melissa Tait, Senior Copywriter Kevin Middendorf and Marketing and Communications Manager Greg Bradley. The company has hired 50 employees in the past two years, more than doubling its headcount.

Primacy has also relocated its headquarters to a state-of-the-art 25,000-square-foot building at 1577 New Britain Avenue, overlooking the scenic Farmington Valley, in order to house its growing number of employees. Known locally as “the ECOS Center” when built in the 1980s, the four-story structure has since been retrofitted in conformance with the Leadership in Energy and Environmental Design (LEED) standard from the U.S. Green Building Council (USGBC). It features a kitchen, gym, video room, audio room and 10 meeting areas plus open space sections for collaboration.

The company attributes its consistent, sustained growth – with year-over-year gains since 2000 – to its expertise and concentration in multiple vertical markets that encourage cross-channel synergies. These include consumer goods, healthcare, financial services, manufacturing and education, setting Primacy apart from other interactive media shops that focus on a single industry. Its end-to-end capabilities in digital – from strategy to social media, mobile to hosting – also differentiate Primacy, allowing it to add additional value to clients.

“There are a lot of exciting things happening at Primacy, and hiring talented folks like Melissa, Kevin and Greg will help us stay on top of our game,” said Valencis. “We have a terrific work environment with plenty of challenging, rewarding client projects in the hopper, ranging from major Fortune 500 firms to local businesses. As we focus on our core strengths in interactive and digital while delivering consistent results, we see Primacy continuing on the upward curve.”

About Primacy
Primacy (formerly Acsys Interactive) is an award-winning, independent agency known for creating digital experiences with meaningful impact. Primacy combines lead-agency thinking with digital acumen to deliver measurable, actionable results. Strong competency areas include strategic thinking, creativity, emerging technologies, digital marketing and app development. Primacy’s vertical strengths are in consumer goods, financial services, healthcare, manufacturing and education; clients include Amica, Boehringer Ingelheim, CIGNA, Emblem Health, ESPN, Mass Mutual, New York Presbyterian Hospital, Otis Worldwide, Sikorsky Aircraft, TIAA/CREF, Timex, Yale-New Haven Hospital and Zicam. The company is headquartered in Farmington, CT with offices in New York and Boston. To find out more, visit

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Greg Bradley
Email >
Visit website