Chicago, IL (PRWEB) August 14, 2012
Mary Beth Lake was Chief Executive Officer and Paul Holtzman was Chief Research Officer of the MarketQuest Division of IPSOS. They created and led MarketQuest, building a global product testing business serving the growing needs of clients for better market research solutions to address critical questions about consumer products.
“Today, business questions need answers earlier in the product development process to meet compressed timelines, answers based on research that bridges R&D and Marketing. Mary Beth and Paul bring global experience and added technical depth to our team to meet these needs,” said Jim Ondyak, P&K CEO.
Bev Kroll, Chairman of the P&K Board commented, “The addition of Paul and Mary Beth typifies our commitment to investing in the future to sustain our leadership position in innovative research solutions, outstanding service, and trusted consulting support.”
P&K Research is a full service marketing research firm dedicated to helping consumer products companies design and implement research to drive revenue enhancing R&D and Marketing decisions. For more information about P&K, visit http://www.pk-research.com or call 800-747-5522.