New, Affordable Natural Food Line Arrives at Rite Aid

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Wholesome Goodness line of nutrition-minded, family favorites now available at 4,000+ Rite Aid Stores

Wholesome Goodness foods are now available at Rite Aid stores nationwide.

Wholesome Goodness bans the use of 126 ingredients commonly used by other food companies.

Wholesome Goodness announced today that the brand’s line of affordable, all-natural foods is now available at Rite Aid stores nationwide. The line includes 25 family favorites including hot and cold cereals, trail mixes, Omega and veggie tortilla chips, pasta and barbecue sauces, juices and more. Rite Aid is the first drugstore retailer to carry the Wholesome Goodness line.

All Wholesome Goodness foods are made with a nutrition-minded approach, with an emphasis on natural ingredients such as whole grains, fiber and beneficial antioxidants, while minimizing or eliminating sugar, sodium and fat. Each product is priced affordably to make healthy eating accessible to all families. In fact, shoppers will see that prices for Wholesome Goodness fall below comparable mainstream brands and are significantly lower than other all-natural or organic product lines.

Wholesome Goodness bans the use of 126 ingredients commonly used by other food companies. Prohibited ingredients include artificial additives, sweeteners, colorings and preservatives, including high fructose corn syrup, trans fats and other highly processed ingredients. All packages are clearly labeled to provide consumers with the nutritional benefits as well as identifying those that meet gluten-free and Kosher dietary guidelines.

The Wholesome Goodness better-for-you charter extends to the environment as well. A significant percentage of the products are manufactured in LEED certified facilities and packaging is designed to be as environmentally friendly as possible. For example, cartons and boxes are made with recyclable materials and/or aseptic packaging made from renewable resources eliminating the use of plastics.

For more information, including nutritional facts, store locations and details on new products, visit http://www.wholesome-goodness.com or join the Wholesome Goodness community on Facebook, Twitter and Pinterest.

About Wholesome Goodness
Wholesome Goodness is a brand of natural, better-for-you foods made with a nutritionally-minded and home-style approach. All foods put an emphasis on natural ingredients such as whole grains and antioxidants, making them closer to how nature intended. Sodium, sugar and fat are reduced or eliminated, and 126 ingredients are banned from use in Wholesome Goodness products. The result is food that is “simple, naturally delicious™” and affordably priced. For more information, including nutrition facts, store locations and details on new products, visit http://www.wholesome-goodness.com, or join the Wholesome Goodness community at http://www.Facebook.com/EatWholesome and http://www.Twitter.com/EatWholesome.

For more information or samples, contact:

Lauren Fimbres Wood                    
TeamWorks Media                        
(312) 829-8326 x263                     
lauren(at)teamworksmedia(dot)com    

Kathleen Neuman
kathleen(at)teamworksmedia(dot)com
TeamWorks Media
(312) 829-8326 x239

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Lauren Fimbres Wood
lauren@teamworksmedia.com
312-829-8326
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