JCPenney and Customers Raise Nearly $3 Million in July for the USO

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Millions of dollars raised for the USO through JCPenney's new charitable giving program, JCP cares, to support troops, military families and wounded, ill and injured service men and women.

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As jcpenney’s premiere charity partner to benefit from the retailer’s new charitable giving program, “jcp cares”, the USO is celebrating a nearly $3 million donation from jcpenney and its customers. Known for lifting the spirits of troops and their families for more than 70 years, the USO will put the money towards its USO locations across the country, including two USO Warrior and Family Centers being built to provide our nation’s wounded, ill and injured with the critical support they need.

“Any time an individual, company or organization offers to join us in our mission to lift the spirits of troops and their families, we are humbled by their generosity. We are grateful for the support that enables us to continue to impact the lives of those who give so much for our country,” said USO CEO and President Sloan Gibson. “This means more phone calls home from USO locations around the world from troops to their loved ones. It means more critical support for our wounded, ill and injured at our new USO Warrior and Family Centers at Ft. Belvoir and Walter Reed. This is the support our troops and families need and deserve from great partners like jcpenney who make it happen.”

The nearly $3 million was raised through “jcp cares,” a charitable giving program jcpenney launched on July 1st to support organizations and causes its customers care about most. The program kicked off with a $1 million donation from jcpenney to the USO. Customers were also able to show their appreciation to troops and families by rounding up their purchases to the nearest dollar at jcpenney stores throughout the month of July and donating the difference to the USO. Additionally, as part of a check-in initiative with foursquare, jcpenney donated $50,000 to the USO. One dollar was donated for each customer that checked in to a jcpenney store from July 23-31.

“The first month of our new ‘jcp cares’ charitable giving program was a tremendous success,” said Miki Woodard, president of jcp cares and vice president of philanthropy at jcpenney. “Caring for the military and their families is a cause that touched the hearts of both our customers and jcpenney team members. Working together, we were able to raise funds that will be used to build new USO centers as well as provide troops serving overseas and their families with a touch of home and ways to stay connected during lengthy deployments.”

Through the USO’s “Operation Enduring Care” campaign, the USO Warrior and Family Centers will offer a peaceful, homelike environment where wounded, ill and injured and their caregivers can continue the recovery process. Built with the needs of wounded warriors in mind, the centers will provide the support needed for our military heroes to heal with honor, strengthen their families and reintegrate into the community.

About the USO
The USO (United Service Organizations) lifts the spirits of America’s troops and their families millions of times each year at hundreds of places worldwide. We provide a touch of home through centers at airports and military bases in the U.S. and abroad, top quality entertainment and innovative programs and services. We also provide critical support to those who need us most, including forward-deployed troops, military families, wounded warriors and their families and the families of the fallen.
The USO is a private, nonprofit organization, not a government agency. All of our programs and services are made possible by the American people, support of our corporate partners and the dedication of our volunteers and staff. In addition to individual donors and corporate sponsors, the USO is supported by President’s Circle Partners: American Airlines, AT&T, Clear Channel, The Coca-Cola Company, jcpenney, Kangaroo Express, Kroger, Lowe’s, Northrop Grumman Corporation, Procter & Gamble, and TriWest Healthcare Alliance and Worldwide Strategic Partners: BAE Systems, The Boeing Company, Lockheed Martin, and Microsoft Corporation. We are also supported through the United Way and Combined Federal Campaign (CFC-11381). To join us in this patriotic mission, and to learn more about the USO, please visit

About jcpenney
More than a century ago, James Cash Penney founded his company on the principle of the Golden Rule: treat others the way you’d like to be treated – Fair and Square. His legacy continues to this day, as J. C. Penney Company, Inc. (NYSE: JCP) boldly transforms the retail experience across 1,100 stores and to become America’s favorite store. Focused on making the customer experience better every day, jcpenney is dreaming up new ways to make customers love shopping again. On every visit, customers will discover great prices every day in a unique Shops environment that features exceptionally curated merchandise, a dynamic presentation and unmatched customer service. For more information, visit us at

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