Cincinnati, OH (PRWEB) August 14, 2012
"Blast" marketing strategies of the past are no longer sufficient to engage today's customers and foster loyalty. Typical campaign response rates have plummeted while customer opt-out rates have ascended, limiting your ability to converse with even your most valuable customers. To the rescue, organizations are creating a new customer interaction hub with automated dialogue strategies that can engage today's omni-channel customer and have a dramatic impact to satisfaction, retention and profitability.
“Many customer-focused organizations today are saddled with extensive channel and CRM infrastructure that can in fact stand between them and the relationship they desire with their customers. Yet, the reality is that they don’t have the time, budget or resource to start over from scratch. The new customer interaction hub allows organizations in this predicament to connect the experience and engage the omni-channel customer by infusing new relationship capabilities into their existing infrastructure – making for happier, more engaged customers and a better business bottom line,” shares Jeff Nicholson, VP Global Marketing – Customer Analytics and Interaction, Pitney Bowes Software.
On August 21st at 1 PM Eastern, Loyalty 360 - The Loyalty Marketer’s Association, will host a discussion on the omni-channel customer. The webinar, “Achieving Dialogue in the Age of the Omni-channel Customer: The New Customer Interaction Hub” will be presented by Jeff Nicholson, VP Global Marketing – Customer Analytics and Interaction, Pitney Bowes Software. This informative webcast will discuss common challenges and share best practice approaches for achieving dialogue in the age of the omni-channel customer.
Mark Johnson, President and CEO of Loyalty 360, the Loyalty Marketer’s Association, notes that, "The key to true customer engagement and loyalty is a brand's ability to engage in a mutually beneficial dialogue with the consumer. This information exchange can increase the efficacy of omni-channel communications, ensuring consumers are receiving relevant, timely and engaging messages that drive behavior and not, the often tuned out, mass communication.”
Please join Loyalty 360 and Pitney Bowes Software on August 21st 2012 at 1:00PM Eastern for this insightful webinar. For more information and to register, please visit:
About Pitney Bowes Software
Pitney Bowes Software is a wholly owned subsidiary of Pitney Bowes Inc. and is the software division that provides the technology and services that enable organizations to have lifetime relationships with their customers.
Our proven solutions enable organizations to engage with each of their customers as individuals and to connect every customer communication - outbound, inbound, marketing, sales or service - into an on-going dialogue where customer insight and understanding forms the basis for each and every interaction.
We help organizations enhance the lifetime value of their customer relationships through a suite of innovative and compelling capabilities that integrate data management, location intelligence, sophisticated predictive analytics, rules based decision making and cross-channel customer interaction management.
Together with PBS, organizations can achieve more valuable & long standing customer relationships built on trust, relevancy and outstanding customer experiences as well as delivering significant operational efficiencies for enhanced profitability and shareholder value. http://www.pb.com/software
Loyalty 360 is an unbiased, market driven, voice of the customer focused clearinghouse and think-tank that is committed to bringing loyalty to the forefront as a critical marketing strategy. A trusted source for cutting-edge research, best practices, and networking opportunities, Loyalty 360 gives members the expert insights and guidance they need to better understand loyalty and develop programs that effectively engage their customers and employees and build stronger relationships with them.