Marketers need to start asking how to best leverage their video assets within Facebook and convert viewers
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San Francisco, CA (PRWEB) August 15, 2012
Today SceneChat, a brand marketing platform combining the natural engagement of video with the conversion power of interactivity, announces the release of SceneChat for Facebook Pages. The company also announces a significant enhancement to the SceneChat platform enabling the delivery of video-synced interactive web pages that can be delivered as stand-alone landing pages or within Facebook Pages®. SceneChat for Pages is immediately available at: http://scenechat.com
The SceneChat solution is a self-serve social video marketing platform designed to lengthen watch time, improve data gathering and drive customer conversions around video content. SceneChat addresses the needs of brand marketers, researchers and educators by allowing the creation, delivery and analysis of audience engagement experiences, such as contests, polls, and video discussion -- synchronized with video playback.
For designers of video landing pages, SceneChat’s new ability to video-sync companion assets outside the video frame extends the canvas along a time dimension. Now when the viewer hits play, the entire page “plays” - displaying information in context with video content, without overlaying or interfering with viewing. Further, companion images, web content can appear depending on viewer responses to questions or polls, enabling the delivery of personalized messaging and offers.
“With the continued explosion of online video, and Americans spending close to 7 hours a month on Facebook, marketers need to start asking how to best leverage their video assets within Facebook and convert viewers,” says Shawn Hopwood, CEO of SceneChat. “SceneChat for Pages provides the tools for brands to engage their audiences and convert them - without cluttering their video or interrupting audience viewing.”
The SceneChat platform provides the most flexible solution for creating, publishing and analyzing interactive social video marketing campaigns -- without the need to migrate content to a specialized service, or hire video editors and Flash developers. SceneChat experiences can be broadly distributed via Facebook or Twitter, or directly embedded on a publisher’s site or blog (using one of SceneChat’s complementary WordPress plugins or onsite code).
Marketers looking to increase brand awareness, engagement and conversion online are encouraged to learn more about SceneChat by visiting the SceneChat website today: http://scenechat.com/what-is-it/
Founded in 2009, SceneChat is a pioneer in Social Video Marketing technology -- the proud developer of patent-pending technologies that assist brand marketers, publishers and agencies increase socialization and conversion around their online video content.
SceneChat has an exceptionally strong founding team (including executives with marketing and product development expertise from Apple®, SGI® and Dolby® as well as a CTO with a Ph.D. in Computational Physics from Cal Berkeley).
The company’s Angel list includes sports hall of famer Joe Morgan, and SceneChat’s Board of Advisors includes the co-founder of The North Face™, the former CTO of Palm® and a senior executive from Dolby® Labs.
SceneChat is a trademark of Vincita Networks, Inc. All other trademarks and registered trademarks previously cited are the property of their respective owners and are hereby acknowledged.