National Retailer Achieves 97% First Page Local Search Rankings with Where 2 Get It’s Local Search Marketing Suite

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A national retailer with more than 1,200 locations in North America has achieved 97% first page rankings for their targeted local search keywords using Where 2 Get It’s Local Search Marketing Suite.

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Local SEO offers national brands a huge opportunity to reach highly qualified, local shoppers. Where 2 Get It has been managing local SEO campaigns for years, and this success shows the power of our platform...

Where 2 Get It’s Local Search Marketing Suite includes a wide range of products designed to maximize local SEO. This client achieved such strong results by creating Local Sites for each store location, claiming and optimizing local profiles on the major search engines, and syndicating local data across the web

The Local Search Marketing Suite is a component of the overall Where 2 Get It Local Marketing Platform, which allows national brands to reach consumers throughout the local ecosystem. Including mobile, social, search, display, and analytics, the Local Marketing Platform enables Where 2 Get It clients to leverage the increasingly multi-channel nature of digital marketing to drive in-store sales.

The client’s chosen keywords included a mix of both branded and unbranded terms, and covered a very wide range of geo-modifiers, including more than 2,000 city and state names. Across this wide range of targeted keywords, more than 97% of searches now return a branded local search result powered by Where 2 Get It.

In response to this campaign’s success, Digital Marketing Manager Alex Swerdlow commented, “It’s amazing and encouraging to see our Local Search Suite provide such excellent results for our clients. Local SEO offers national brands a huge opportunity to reach highly qualified, local shoppers. Where 2 Get It has been managing local SEO campaigns for years, and this success shows the power of our platform as well as the potential for local search to benefit brands.”

Because of these high rankings, Where 2 Get It’s Local Search Marketing Suite has enabled this client to capture more than 3 million pageviews from local search this quarter, with millions more expected in the months to come. The client’s claimed social profiles have also attracted more than 1,000,000 Foursquare check-ins and 150,000 Facebook likes.

To reach the rapidly growing mobile audience, Where 2 Get It implemented a wide range of mobile search optimization strategies. As a result, more than 30% of this campaign’s overall traffic originated from mobile devices - up more than 10% from the previous year of the campaign. This growth illustrates the huge influence that mobile has on local search, and the importance of developing mobile-local search strategies.

About Where 2 Get It
Where 2 Get It was founded in 1997 and has since grown into an industry-leading provider of location-based digital marketing solutions powering more than 500 brands. Serving more than 500,000 brick-and-mortar locations, Where 2 Get It has channel strength that reaches millions of consumers around the world.

To learn more about the Where 2 Get It Local Search Marketing Suite and Local Marketing Platform, please email us at press(at)where2getit(dot)com, or call us 888-377-2767.

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Alex Swerdlow,

Rio Iwashita
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