36% of People Anticipate Spending More Money on Consumer Electronics for Back-to-School Shopping this Year

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1 in 4 People Express A Plan To Purchase A Tablet and 14% May Use It As Their Primary Device For School, According To A TechBargains.com Survey

Surveyed consumers tell us they anticipate to spend more money on electronics and computers this year because tech gadgets have become increasingly critical to the learning process.

TechBargains.com, a deal aggregation website for electronic products, released additional results from its Back-to-School survey revealing that one in four shoppers indicated a plan to purchase tablets and 28% plan to buy laptops. 40% of people expect to buy computer accessories and another 23% plan to pick up smartphones. The survey also found that 36% of shoppers expect to spend more money on consumer electronics this year for back-to-school necessities than last.

“Surveyed consumers tell us they anticipate to spend more money on electronics and computers this year because tech gadgets have become increasingly critical to the learning process,” said Yung Trang, president and editor-in-chief of TechBargains.com. “Consumers have demonstrated they are getting the most for their money by turning to online shopping and coupon codes in search of the best deals available.”

The survey results indicate that 75% of consumers may plan to purchase a PC laptop over a Mac. 37% of consumers who may plan to purchase a tablet anticipate buying an iPad compared to 22% of those who expect to buy a Google Nexus and 14% a Kindle Fire. Of the consumers planning to purchase a tablet, 14% said they would be using it as their primary device in place of a desktop or laptop, an interesting statistic given the current tablet versus laptop war.

A TechBargains.com infographic illustrating what electronics people will be purchasing for back-to-school shopping this year can be found here. The survey was conducted on TechBargains.com and had 1,393 respondents.

TechBargains.com provides additional helpful resources for consumers with its Back-To-School Gift Guide featuring exclusive deals and coupon codes on computers, tablets, clothing and more.

About TechBargains
TechBargains is a deal aggregation website that combines expert curation and a real-time price-value discovery algorithm. TechBargains uses this technology to highlight the best deals and coupon codes on the internet each day. TechBargains is a division of Exponential Interactive (http://www.exponential.com), a global provider of advertising intelligence and digital media solutions to brand advertisers headquartered in Emeryville, California that offers solutions in 26 countries worldwide. For more information visit http://www.techbargains.com.

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Kristin Scheidegger
K/F Communications
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