Australian Businesses Must Be More Active On Their Facebook Pages

After the recent announcement by the Australian Advertising Standards Bureau that Facebook Pages are now classified as a form of Advertising Think Big Online are recommending business owners to become more active on their Facebook Pages.

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If a Page owner does not censor content posted on their wall then there could be recourse against that owner legally. As this ruling gets enforced it will be interesting to see the effects it has on businesses and Facebook users

(PRWEB) August 18, 2012

After the recent announcement by the Australian Advertising Standards Bureau that Facebook Pages are now classified as a form of Advertising Think Big Online are recommending business owners to become more active on their Facebook Pages.

Here’s what Samuel Junghenn owner of Think Big Online had to say “This new ruling means a business is now responsible for what they and their fans post on their Facebook Page. If a fan posts something which is harmful to another business or brand then the Page owner would be required to remove this immediately.”

The ruling by the Advertising Standards Bureau has resulted in some concerns around online censorship. Traditionally Facebook users have been allowed to post their own thoughts without any censorship. This latest ruling essentially forces Facebook Page owners to censor content posted on their walls.

“If a Page owner does not censor content posted on their wall then there could be recourse against that owner legally. As this ruling gets enforced it will be interesting to see the effects it has on businesses and Facebook users.” Says Samuel Junghenn owner of Think Big Online.

In handing down the ruling here’s what the Advertising Standards Bureau had to say, "The Board considered that the Facebook site of an advertiser is a marketing communication tool over which the advertiser has a reasonable degree of control and could be considered to draw the attention of a segment of the public to a product in a manner calculated to promote or oppose directly or indirectly that product,"

"As a Facebook page can be used to engage with customers, the Board further considered that the Code applies to the content generated by the advertisers as well as material or comments posted by users or friends."

Facebook Page owners and advised to seek professional advice now on how to actively manage their page. To find out how Think Big Online can help businesses with this visit: http://www.thinkbigonline.com


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