4food De-Junks PowerBall with Every Meal

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4food takes the risk out of playing for this Wednesday’s (estimated) $305 Million Powerball Prize!

“Lotteries are really nothing more than regressive junk-taxes; the poorer you are the bigger the slice of your income the purchase price of the ticket represents" - Adam Kidron

To thank its customers for their loyalty, 4food will be giving a free Powerball ticket to all guests purchasing (W)holemeals - the most customizable burgers or rice/salad bowls in Gotham, a side, a dessert, and a beverage - online at http://www.4food.com, through http://www.seamless.com, and at 4food 286 Madison Avenue, in the heart of midtown Manhattan.

From 12PM on Tuesday, August 14th to 9PM on Wednesday, August 15th 2012 all guests [“4foodies”] purchasing (W)holemeals will receive a ticket with one chance to win in this Wednesday’s Powerball draw.

“Lotteries are really nothing more than regressive junk-taxes; the poorer you are the bigger the slice of your income the purchase price of the ticket represents. And should you be lucky enough to win you’ll pay at least 47% in taxes, or in election parlance 4-Romneys! Our idea was to have a little fun and draw attention to our purpose by extending our de-junking mission from fast food to taxes for a couple of days,” commented Adam Kidron, Co-founder of 4food.

About 4food:

We are De-junking™ fast food: No fads, fillers, or anything artificial; revolutionizing counter culture, in real-time. We’ve upgraded foods that people already eat - burgers, nuggets, fries, salads, and sodas - transforming them into new menu items that are convenient and almost infinitely customizable to our guests’ lifestyles and nutritional preferences. Our foods do not contain hydrogenated or partially hydrogenated fats or oils; artificial sweeteners, preservatives, or artificial flavor enhancers. As part of our commitment to supporting our local farming community, wherever possible we purchase locally grown ingredients. Our beef, pork, and lamb come from cows, pigs, and sheep that are humanely raised while grazing and eating all-natural vegetarian diets. Our turkey is fed a heritage diet without artificial growth hormones or antibiotics. Our salmon is wild, from the waters of the Pacific or Atlantic depending on the season.

4food is De-junking™ more than fast food. Our restaurant is built with natural construction materials, such as local sustainable hardwood pine, that are abundant and regenerative. To reduce our carbon footprint we utilize energy-saving fixtures and equipment, such as solar shades to control interior temperatures and the expenditure of electricity. In addition, our kitchen employs an Orca Green® self-contained bioreactor that decomposes food and biodegradable waste into water, drastically reducing our contribution to the city’s nearly one million tons of waste produced each year.

4food
286 Madison Avenue
New York, NY 10017
(212) 810-4592

4food Press Contact
Khahlidra Levister
(646) 347-1951
khahlidral(at)4food(dot)com

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Khahlidra Levister
4food
646-346-1951
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