Emcien CEO Radhika Subramanian and Kate Laneve, Director of Sales Operations, NCR, to Speak at ISA Marketing & Sales Summit

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How Leveraging Big Data is Transforming Sales at NCR Corp. to be Discussed

Data-driven decisions mean you can systematically drive buyers to product choices where you can best serve them, enabling marketing and sales to shape demand rather than simply react to it.

Radhika Subramanian, CEO, Emcien Corp., a leading provider of pattern-based analytics solutions, and Kate Laneve, director of sales operations, NCR, will discuss how leveraging customer-buying patterns in Big Data can transform the sales process at the ISA Marketing & Sales Summit on Thursday Aug. 16, 2012 at 4:10 p.m. CDT in Austin, Texas.

Companies are beginning to realize that big data can help define sales strategies. In the breakout session, “Big Data Challenge: Transforming the Sales Approach From Reactive Selling to Demand Shaping,” Subramanian and Laneve will jointly present a case study demonstrating how NCR is leveraging pattern-based analytics solutions for converting Big Data into actionable intelligence across sales, product management and supply chain management. In addition to the case study, Subramanian and Laneve will discuss how product proliferation impacts an organization’s costs, from supply chain to sales. They will also reveal how companies can leverage the analysis of customer-buying patterns to improve coordination between demand, supply and products, transforming a reactive organization into a proactive business strategy.

“The Emcien solutions have made a significant impact on our organization,” said Laneve. “We can now push the optimal product configurations based on knowledge of prior customer demand seamlessly to our sales team. They, in turn, can quickly and easily guide clients to the product configuration that best meets their needs. Our time studies show this saves each sales person an average of 20 minutes preparing a configuration.”

“As product line complexity increases due to the proliferation in features and new products, so, too, does the cost to serve the customer due to a disconnect between sales, marketing, product management, supply chain and the product mix,” said Julie Fraser, Principal, Iyno Advisors. “To connect all these silos to actual customer demand requires ‘big data’ pattern-based analytics solutions. Data-driven decisions mean you can systematically drive buyers to product choices where you can best serve them, enabling marketing and sales to shape demand rather than simply react to it.”

“The focus on Big Data is extremely relevant today, and companies are scrambling to find ways to take advantage of this phenomenon,” said Subramanian. “This session, which will reveal how Big Data can be leveraged to solve real world problems, is timely as this is a truly transformative approach to the sales process.”

For those who cannot attend the conference, they can follow the presentation on Twitter using the summit hashtag, #ISAms, at 4:10 p.m. CDT on Aug. 16.

About Emcien Corp.
Emcien is a first-in-class provider of pattern-based analytics solutions purpose-built for organizations in data-rich sectors such as manufacturing, distribution, retail and law enforcement. Emcien’s solutions convert an organization’s complex, multi-dimensional data into actionable intelligence, designed to deliver significant business value in the forms of new sources of revenue, increased profits, and enhanced competitive advantage. For more details, visit emcien.com, contact us at sales(at)emcien(dot)com or call 404-961-6360.

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