Byron Wycoff and MediaBrand Project Launch Social Presence in 2012

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Social media and digital media continue to intersect and affect each other as brands move online. Byron Wycoff and MediaBrand Project experimented with a two prong approach in the first half of 2012.

With digital marketing rapidly being embraced by more companies as the advertising landscape continues to change, Byron Wycoff of the MediaBrand Project decided to launch their own internal branded image campaign via social media this year.

“We have been building top performing brands for many years,” says Byron Wycoff, founder of the MediaBrand Project. “Our team of media experts, creatives, tech-heads & analysts bring their vast experience and knowledge together to work on each project. This year, we realized we needed to launch our own internal social media campaign to showcase our capabilities in using current trends and technologies. We realize that if you are hiring a branding company it is imperative to see firsthand how they manage their own brand on these new and evolving platforms.”

Digital branding goes beyond having a Facebook and Twitter account. According to a five year study from Nielsen, three blogging platforms are included in the top ten social networks. In addition to social networks themselves, other platforms have sprung up that use data and activity on social sites to drive stats - among these, Klout, Kred, and the rapidly growing “stock market game” Empire Avenue.

“We promoted MediaBrand Project on Facebook, Twitter, Blogger, and Wordpress, as well as other online venues,” says Wycoff. “We also used Empire Avenue as a way to boost our social presence. We want our clients to be able to look at our own brand and see that we have a full grasp on the social media space.”

Social and search results for MediaBrand Project are very controlled by the brand, with an ever growing and expanding reach. Social media has become very important to digital branding, and any company planning to work heavily in the field of brand recognition must be prepared to dive in and actively work within each platform to increase positive buzz.

“We are really pleased with the results for our brand,” Wycoff concluded. “The launch did precisely what we hoped it would - it got the brand name out there, dominated search results, and created a lasting impression on anyone who chose to check out our company online.”

According to the State of the Media Report for the last quarter of 2011, people now check their social media accounts before and more often than their email. Since social media is where people are spending the majority of their time online, Byron Wycoff, the MediaBrand Project, and countless other brands are beginning to shift their focus to social visibility in order to connect with their audiences.

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