B2B Marketing Names Elsevier and Extraprise a Finalist for the B2B Lead Nurturing Campaign of the Year

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Extraprise Once Again Recognized for Helping Develop Elsevier’s Highly Successful, Multi-Touch Nurturing Campaign

Extraprise, the leader in right time revenue optimization services for B2B and B2C enterprises, today announced that the company and its client Elsevier, a world-leading provider of scientific, technical and medical information products and services, have been selected as a finalist for B2B Marketing’s Business-to-Business Nurturing Campaign of the Year. Extraprise designed Elsevier’s Health Lead Nurturing Campaign to help the company capture information about, and then nurture, current and prospective customers and effectively enable conversions through more sophisticated segmentation.

Originally contracted by Elsevier to help them overcome the challenges that prevented the company from effectively engaging customers and prospects, Extraprise also realigned Elsevier’s marketing approach to fully leverage their Aprimo tool. This was achieved through an end-to-end, multi-touch, multi-track email marketing campaign that would build value, interest, and loyalty around Elsevier’s brands and generate higher quality leads. As an Aprimo Certified Partner that specializes in generating insight out of data and using it to develop marketing programs that communicate with customers and prospects with the right messages at the right time in the lifecycle, Extraprise was able to deliver profound and widespread results consisting of:

● Average Open Rate of 13%
● Click-through Rate of 24%.
● Average Conversion Rate (Click-through to Form Completion) of 35%, and sometimes even 50%.

"Our campaign demonstrated the value of driving customer interactions to create a more complete profile of the customer, while also increasing sales opportunities,” said Sandra de Gelder at Elsevier. "We are delighted to be named a B2B Marketing Magazine finalist and more importantly, for being able to have longer and more relevant interactions with customers and prospects."

“We designed Elsevier’s nurturing campaign to not only establish value and loyalty around Elsevier’s brand and products but also to re-engage dormant contacts in the database and continue interest and loyalty for their products among both customers and prospects,” said Chris Baribeau, Practice Director, Marketing Services at Extraprise. “We are thrilled to have provided Elsevier with the right time marketing services that will optimize their revenue performance and are pleased that they are once again recognized for their efforts and ongoing success."

The leader in right time revenue optimization services for B2B and B2C enterprises, Extraprise creates customer intelligence and uses it to drive multi-channel marketing campaigns at the right time and in the right places throughout the customer life cycle. Offering an expansive list of its i2i marketing services spanning data management, customer intelligence, marketing strategy, lead generation, lead nurturing and qualification and marketing operations, Extraprise services are scalable and seamlessly compatible with marketing automation and CRM solutions. Clients of all levels of marketing maturity have the flexibility to start and grow with the services they need.

About Extraprise Group Inc.
Extraprise is the leader in right time revenue optimization services for B2B and B2C enterprises, offering the only demand generation services that combine customer intelligence with multi-channel marketing campaigns at the right time in the customer life cycle. Spanning a comprehensive set of services from lead generation to nurturing to closed sale, and upsell and cross-sell, Extraprise’s i2i demand generation services are suitable for clients at all levels of marketing maturity. Delivered through its Guaranteed Success Program as a hosted or on premise service, Extraprise continually meets the evolving marketing needs of its customers by driving tens of millions of customer interactions resulting in hundreds of thousands of buying opportunities from every country and continent. For more information, visit http://www.extraprise.com or call +1(888) i2iMKTG or email info(at)extraprise(dot)com.

About Elsevier
Elsevier is a world-leading provider of scientific, technical and medical information products and services. The company works in partnership with the global science and health communities to publish more than 2,000 journals, including The Lancet and Cell, and close to 20,000 book titles, including major reference works from Mosby and Saunders. Elsevier’s online solutions include SciVerse ScienceDirect, SciVerse Scopus, Reaxys, MD Consult and Mosby’s Nursing Suite, which enhance the productivity of science and health professionals, and the SciVal suite and MEDai’s Pinpoint Review, which help research and health care institutions deliver better outcomes more cost-effectively.

A global business headquartered in Amsterdam, Elsevier employs 7,000 people worldwide. The company is part of Reed Elsevier Group PLC, a world-leading publisher and information provider, which is jointly owned by Reed Elsevier PLC and Reed Elsevier NV.

About The B2B Marketing Awards
The B2B Marketing Awards are owned and operated by B2B Marketing and are designed to recognize excellence in the long-ignored field of B2B marketing. The awards were launched in association with Information Arts in 2005, and have since grown to become the must-attend event in the B2B marketing calendar. Winners of the B2B Marketing Awards reflect organizations of all sizes from across the business community. Previous winners include Google, Fujitsu, Powwownow, JCB, Barclays, HP, Canon, Norwich Union, Lloyds TSB, Siemens Enterprise Communications, British Gas Business, Grant Thornton, Michelin, CapGemini, Bank of Scotland Corporate, Speedy Hire, The Carbon Trust, Alliance & Leicester Commercial Bank and Carillion. For more information visit http://www.b2bmarketing.net/awards.

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Extraprise is a registered trademark of Extraprise Group Inc. All other trademarks are the property of their respective owners. Copyright © 2012 Extraprise Group Inc. All rights reserved.

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