Legacy Forward SPWL Available to Independent Agent Market through Exclusive Partnership

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Next generation SPWL presents distribution opportunity for independent agents

Annuix, Insurance Insight Group, LLC (IIG) and W&S Financial Group Distributors (WSFGD) have entered into an exclusive partnership to market Legacy Forward® to independent agents. Legacy Forward is a single premium interest sensitive whole life (SPWL) insurance product issued by Western-Southern Life Assurance Company, Cincinnati, Ohio, or National Integrity Life Insurance Company, Goshen, New York.

A next-generation, simplified-issue life insurance product, Legacy Forward is an excellent choice for customers and independent agents in the current economic climate. It is typically underwritten in five minutes. And subsequently, issued with commissions paid within five business days. Additionally, the cash value is always at least equal to the premium paid.

“History shows that product sales trends tend to shift as interest rates change,” said Harry N. Stout, managing director and CEO of IIG. “Indexed annuities became popular when rates on fixed annuities fell. Guaranteed minimum withdrawal benefits became popular when cap rates on indexed annuities fell. Now, distributors are beginning to re-focus on the basic benefits of life insurance, and we believe next-generation, single-premium life insurance products are the key to this new trend.”

For independent insurance and financial services professionals, key aspects of the opportunity include the creation of a new stream of income for their business; a way to help clients endow a legacy for their families; entry into a product set they are not currently selling; and access to a product with competitive tax-free death benefits.

“With the low interest rate environment putting pressure on fixed and indexed annuity sales, we’re confident SPWL is the right product for clients right now – and into the future,” said Robert J. Burskey, CEO of Annuix. “With Legacy Forward, the death benefit immediately exceeds the premium paid and is paid to beneficiaries 100% free of income taxes. This is important to consider since most annuity owners die with their contracts still intact.”            

About Annuix:
Launched by 30-year industry veteran, Robert J. Burskey, Annuix is a new source for annuity and life product solutions. Based on years of experience and expertise, Annuix’s insurance products focus on next generation policies developed specifically with today’s economic environment and shifting demographics in mind – proprietary products that deliver trusted and valuable options for clients. For more information, contact Bradley J. Hayosh, Chief Operations Officer, at 734.622.7500 or bhayosh@annuix.com.

About Insurance Insight Group:
Insurance Insight Group, LLC (IIG) is a group of creative, experienced insurance marketing people focused on providing solutions for improved product, recruiting, training, sales and marketing strategies. IIG’s clients include insurance companies, marketing organizations and other companies within the financial industry. For more information, contact Siobhan McNulty at 801.290.3311 or siobhan.mcnulty@iigsolutions.com.

About W&S Financial Group Distributors:
W&S Financial Group Distributors (http://www.WSFinancialPartners.com) distributes fixed, variable and immediate annuities, and life insurance products from Western-Southern Life Assurance Company, The Western and Southern Life Insurance Company, Integrity Life Insurance Company and National Integrity Life Insurance Company, all member companies of Western & Southern Financial Group. Variable products are distributed through Touchstone Securities, Inc.*

*A registered broker-dealer and member FINRA/SIPC.

Legacy Forward is issued by Western-Southern Life Assurance Company, Cincinnati, OH, or National Integrity Life Insurance Company, Goshen, NY. Western & Southern Life operates in DC and all states except AK, ME, NH, NY and RI. National Integrity operates in ME, NH, NY and RI. W&S Financial Group Distributors is an affiliated agency of the issuer. Issuer has sole financial responsibility for its products. All are members of Western & Southern Financial Group.

Legacy Forward is a Modified Endowment Contract (MEC) for tax purposes. Distributions are taxable to the extent that there is gain in the contract. A 10% penalty applies for distributions prior to age 59½ with certain exceptions. Western & Southern member companies do not offer tax advice. Please consult a tax advisor or attorney.

CF-98-26000-1208

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Siobhan McNulty
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