Cricket® Brand Expands Product Line to Include New Multi-lite Lighters

Cricket® Brand Expands Product Line

  • Share on TwitterShare on FacebookShare on Google+Share on LinkedInEmail a friend

(PRWEB) August 16, 2012

The Lights International Operating unit of Swedish Match AB, headquartered in Stockholm, Sweden, announces the introduction of the Cricket® Multi-lite™, a durable and stylish multi-purpose lighter. Known for its quality Cricket Candle Lighter, the Multi-lite product launch signals the Swedish Match commitment to expanding its popular line of multi-use lighters within the U.S. Now consumers can depend on the versatile new Cricket Multi-lite for a variety of outdoor gatherings such as barbecues, tailgates and campfires. It is perfect for grilling, fire pit cooking, and keeping lanterns aflame long into the evening.

Second in a line of superior lighters, the Cricket Multi-lite is designed to be the most reliable and easy-to-use multi-use lighter on the market. Available in both blue and black, the following consumer-friendly features have been incorporated into the product:

  •          Slip-resistant grip for safe and comfortable handling
  •     
  •     Narrow nozzle to help reach a variety of flame sources
  •     
  •     A fixed flame to prevent excessive flame height
  •     
  •     Child-resistant safety latch to protect against accidental ignition
  •     
  •     Refillable body with environmental-consciousness in mind

Cricket lighters are used every day by nearly 200 million consumers throughout 140 countries. Each product has undergone more than 60 quality tests and the integrated child-resistant safety latch helps protect children while providing ease-of-use and peace of mind to adults.

For more information about the Cricket brand, Cricket Candle Lighters, and new Multi-lite Lighters, visit our website at http://www.cricketusa.net or on Facebook at facebook.com/CricketLighters. The Cricket Multi-lite multi-purpose lighter will be available at retail locations throughout the U.S. in 2013. Swedish Match AB (SWMA), one of the world’s largest manufacturers and distributors of matches, lighters, and fire-related products, is headquartered in Stockholm, Sweden and listed on NASDAQ OMX Stockholm.

Media Contact Information
Swedish Match Lights USA:
Matter Communications
Stacey Allaire
Cricket(at)matternow(dot)com
978-518-4528


Contact

  • Stacey Allaire

    978-518-4528
    Email