Wolfe Domain gTLD Advisory Firm Launches to Help Brands Navigate Impacts of New gTLDs and Drive Innovation through Holistic Digital Brand Strategies

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Scripps Networks Interactive Engages Wolfe Domain for Digital Brand Strategy Maximizing New gTLD Opportunities.

Wolfe Domain
“Companies have a real opportunity to use gTLD brand strategy as a catalyst for disruptive business innovation,” said Jennifer Wolfe, president of Wolfe Domain.

Proactively addressing the impact of the new generic Top Level Domain (gTLD) marketplace for Fortune 1000 organizations, proven business and legal strategist Jennifer Wolfe, president, today announced the formal launch of Wolfe Domain. A gTLD digital brand strategy advisory firm providing comprehensive guidance to global brands, interactive agencies, domain registrars and legal counsel representatives, Wolfe Domain specializes in establishing holistic gTLD, name-anchored brand strategies for the next generation of the Internet.

With thousands of new gTLD names set to launch in 2013 and an entirely new set of rules on the Internet, Wolfe Domain was founded to help organizations evolve and strengthen their brand identities in this next generation of digital engagement, regardless of whether they applied for gTLDs. Using its proprietary Digital Mapping™ tool, Wolfe Domain helps brands and their partners develop digital brand plans that effectively leverage a new gTLD strategy as the foundation for branding, social media and mobile initiatives.

Applying for 13 gTLDs including .Food, .DIY and .HGTV, Scripps Networks Interactive engaged Wolfe Domain to guide them on their branding strategy. “Jennifer and her team helped guide us through a risk analysis of the upcoming gTLD application process as well as exploring the opportunities it presented,” said Cynthia Gibson, executive vice president, legal, Scripps Networks Interactive. “They facilitated thought provoking discussions and decision making across functions within our organization to ensure we are focused on protecting our core brands, and engaged in outside the box thinking for future opportunities in the changing digital landscape. We now feel well positioned to deal with whatever changes to the Internet may occur as a result of more than 1400 new top level domains.”

Unlike other digital brand consultants, Wolfe Domain offers a holistic approach to bridge gTLD strategy with intellectual property support and technical requirements. And as successful gTLD strategies require collaboration among brands’ executive, marketing, technology and legal leaders, Wolfe applies its proven expertise bringing together cross-functional Fortune 1000 business leaders to establish overarching strategy and communicate both visionary thinking and cost-benefit analysis to all stakeholders.

“Whether companies agree with the new set of gTLDs or not, the new generation of the Internet has officially begun and organizations need to proactively address their digital brand strategies regardless of whether they applied,” said Wolfe. “Companies have a real opportunity to use gTLD brand strategy as a catalyst for disruptive business innovation.”

As a global thought leader on the emerging discipline of gTLD strategy, Wolfe is the co-author of Domain Names Rewired, which details the impacts of the new gTLDs expansion, scheduled for release this fall.

Headquartered in Cincinnati, Ohio with an additional office in New York, Wolfe Domain was established in late 2011 and has an award-winning team of consultants, attorneys, technical experts, successful entrepreneurs and government leaders. For more information about Wolfe Domain, please visit http://www.wolfedomain.com.

About Wolfe Domain
Wolfe Domain is a gTLD digital brand strategy advisory firm, providing comprehensive guidance to global brands, interactive agencies, domain registrars and legal counsel representatives on establishing a holistic gTLD, name-anchored brand strategy for the next generation of the Internet. With thousands of new gTLD names set to launch in 2013 and an entirely new set of rules on the Internet, Wolfe Domain was founded to help Fortune 1000 and emerging growth organizations evolve and strengthen their brand identities in this next generation of digital engagement, regardless of whether they applied for gTLDs. Using its proprietary Digital Mapping™ tool, Wolfe Domain helps brands and their partners develop digital brand plans that effectively leverage a new gTLD strategy as the foundation for branding, social media and mobile initiatives. Visit http://www.wolfedomain.com for more information.

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Eve Sheridan
Young & Associates
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