Panic Switch Army Announces Official Debut at MAGIC Tradeshow

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Luke Burrett and Charis B. bring their new action sports clothing enterprise to the fashion industry's most influential trade event.

Panic Switch Army, Southern California's new gasoline-fueled action sports apparel brand, founded by former Silver Star owners, Luke Burrett and Charis B., will make its public debut at the MAGIC Fashion Tradeshow, August 20-23 in Las Vegas, Nev.

Inspired by a love affair with speed and addiction to adventure on the edge, Panic Switch Army features a fresh take on the founders' signature style and designs that put them on the fashion map.

The revolutionary line of men's and women's t-shirts, tanks, and hats is redefining the apparel market in the moto action sports industry and challenging the world to test their limits.

"We bring a Southern California, action sports street style to our graphics and designs," Charis B. said. "Our designs stem from a mix of influences; everything from the military to action sports and vintage rock posters."

Freestyle moto superstar Mike Mason, the reigning X Games gold medalist for Moto X Speed & Style and Panic Switch team rider, will be representing the brand with booth appearances, signings and picture opps throughout the show. XDL Sportbike Freestyle Champ, Bill Dixon, who is best known for his insane stoppies and extreme wheelies, and up-and-comers Travis Oghe, Chris "Teach" McNeil and Dave Sanders round out the star-studded roster of sponsored team riders.

"Panic switch is that moment when your heart skips a beat," Charis said of the meaning behind the brand. "All of these riders are constantly pushing themselves to that limit with their speed, tricks and unique style, and that's what makes them the extreme athletes that they are."

With over 23 years of industry experience, the founders are thrilled to be back in action with their new venture and hope to see the brand mature into a worldwide fixture with a presence extending beyond the two wheels of the moto world. In fact, discussions are currently underway for a partnership between the brand and the legendary Busch brothers of NASCAR fame.

"We're recharged and we're as excited as ever to be back in the mix and to show the world what Panic Switch is all about," Luke Burrett said.

The army will be holding down the fort at booth #26048.

For more information or to schedule a meeting at MAGIC, contact Melissa Hagstrom. Head over to to check out our latest promotions, designs, events and more.

About Panic Switch Army
Panic Switch Army is a Southern California based apparel brand inspired by extreme sports and music that caters to an adrenaline-charged lifestyle. We are renegades, radicals and revolutionaries. We push ourselves to the edge and never fear hitting the panic switch.

Everybody's got a panic switch, what's yours? Find your limit and join the army!

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Melissa Hagstrom
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