Santa Monica, CA (PRWEB) August 15, 2012
Multi-channel retailer HSN and Total Beauty Media Group have partnered to create Total Beauty Collection for HSN, a unique sampling opportunity for consumers. Total Beauty Collection for HSN will include deluxe-sized samples of select beauty brands and will be featured during HSN’s 24-hour beauty event on September 27.
Total Beauty Collection for HSN will exclusively feature eight popular beauty brands, including Amika, Boscia, Carol’s Daughter, intelliWHiTE, Lancôme, LORAC, Prai and Signature Club A.
“HSN is dedicated to offering its customers a diverse portfolio of some of the best beauty brands in the industry,” said Betsy Olum, General Manager of Beauty and Merchandising Strategy at HSN. “This innovative partnership with Total Beauty Media Group will entice our customers to discover new brands they may not have considered before, engage new customers, and further solidify HSN’s position as an ultimate beauty destination.”
Sampling remains a major driver of purchase intent in the beauty category. After sampling a product, 32 percent of Total Beauty consumers intended to purchase the product. Moreover, 84 percent of consumers will recommend the brand and 80 percent will talk about the brand.
“Total Beauty’s mission is to provide valuable information that empowers women to make educated beauty purchases. The Total Beauty Collection extends that mission by giving women a chance to experiment with new products at a great value,” said Emrah Kovacoglu, CEO of Total Beauty Media Group. “We’re proud to partner with the innovative multi-channel retailer, HSN, and curate a special Collection for consumers to try many of HSN’s highly-acclaimed beauty brands, and in-turn drive higher purchase volume for HSN.”
Consumers can join the mailing list now to receive reminders and more information about the Total Beauty Collection for HSN at http://www.totalbeauty.com/collection.
About Total Beauty Media Group
Founded in 2007, Total Beauty Media Group operates TotalBeauty.com, home of the largest online library of prestige, mass-market, and salon/spa beauty products with hundreds of thousands of user ratings and reviews. In addition, the site publishes daily editorial coverage of beauty news and trends, including award-winning video content on TotalBeauty.com TV.
Total Beauty Media Group’s portfolio of digital beauty, wellness, and lifestyle media properties include: TotalBeauty.com, BeautyRiot.com, LimeLife.com, and ModernMan.com. Total Beauty Media Group is backed by USVP and Wallington Investments and based in Santa Monica, Calif. For more information about Total Beauty Media Group, visit TotalBeautyMedia.com.
HSN is a leading interactive multichannel retailer, offering a curated assortment of exclusive products and top brand names to its customers. HSN incorporates entertainment, inspiration, personalities and industry experts to provide an entirely unique shopping experience. At HSN, customers find exceptional selections in Health & Beauty, Jewelry, Home/Lifestyle, Fashion/Accessories, and Electronics. HSN broadcasts live to 96 million households in the US in HD 24/7 and its website - hsn.com - is a top 10 most trafficked e-commerce site, featuring more than 16,000 product videos. Mobile applications include HSN apps for iPad, iPhone and Android. HSN, founded 35 years ago as the first shopping network, is an operating segment of HSN, Inc. (Nasdaq: HSNI). For more information, please visit HSN.com, or follow @HSN on Facebook and Twitter.