New York, New York (PRWEB) August 20, 2012
Vinport Marketing LLC launches its flash sale website, Vinport.com, specializing in newly discovered, hard to find boutique and highly rated imported wines at heavily discounted prices, the first such site in its category. Strategic partnerships allow Vinport to focus on wines that they introduce to the US market, tagged as 'New Discoveries' on the site, thus offering unique and exclusive labels. Vinport plans to develop strong engagement with their customers by offering these exclusive wines as well as incorporating educational and interactive features into the website such as the ‘Very Own Vine’ and 'Passport Rewards' programs.
The 'Very Own Vine’ program is the most innovative feature offered on Vinport.com. Customers have the chance to ‘adopt’ their own vine from a vineyard abroad (no legal transfer of ownership or responsibility), selecting the vineyard and the specific vine based on their own favorite country or grape varietal. The ‘adoption’ includes three bottles of wine “from their own vine” as well as educational updates throughout the year on the vine cultivation and winemaking process.
Vinport.com also targets Millennials and Generation X wine consumers through an engaging, social media rich, flash sale website with a unique ‘Passport Rewards’ platform. This allows customers to accumulate virtual “stamps” through purchases and various social media activities, such as “Likes” and friend referrals. These stamps can be redeemed at checkout for various rewards (i.e. discounted shipping and products, special deals and exclusive offers).
"We offer great wines from around the world at a discount price like no else has done before. We want to make Vinport.com the best place for wine lovers to discover new, hard-to-find, boutique imported wines, as well as, get their old favorites at a great value." said Peter Messa, CEO of Vinport Marketing LLC, who sees incredible potential for the site. “Customers are eager to learn more about wine, where it comes from, and who is making it. The 'Very Own Vine' program provides an educational experience for the consumer, developing a tight connection between the wine lovers and their own vines. And it makes a great gift. 'Passport Rewards' increases customer loyalty and incentivizes our customers to spread the word about Vinport."
Vinport.com is integrated into the users’ Facebook, Twitter, and Pinterest accounts, which gives Vinport access to customer data and allows users to share the website through the three social media channels. On Pinterest food pairings and recipes are regularly posted for all of the wines available for purchase on Vinport.com. In addition, the blog Vines Abroad features entries from key actors in the wine business, such as importers, restaurant owners, master sommeliers and wine enthusiasts.
Vinport.com recently launched the sale of AC/DC The Wine to the US market.