Student Loan Reform Leader Robert Applebaum Partners With to Raise $100,000 to Further Advocacy

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Founder of Robert Applebaum partners with in effort to raise $100,000 to help Americans with their student loan debt. will be targeting House Education and Workforce Committee Chair John Kline with their marketing efforts via YouTube and Twitter.

YouLobby provides us with a unique opportunity to affect real change. (formerly, a grassroots organization advocating for student loan reform, has partnered with YouLobby in a crowdfunding venture, encouraging over one million supporters to donate one dollar each. The goal is to help the 36 million Americans who are saddled with more than one trillion dollars in outstanding student loan debt.

A short video, accompanying a Twitter campaign targeting House Education and Workforce Committee chair John Kline, has been organized to help build awareness. Supporters should use the following sample tweets:

@RepJohnkline we need #StudentLoan relief NOW! Please #ListenToTheMillion. tip @digg


@RepJohnkline I just donated $1 to the #HR4170 campaign on @YouLobby! #ListenToTheMillion #ItTakesOneDollar Tip @Digg

In July, a Twitter campaign also targeted Kline with the hashtag #ListenToTheMillion, referencing the more than one million people who signed the petition Applebaum started in support of HR 4170. Within thirty minutes, #ListentotheMillion was a trending topic across the United States on Twitter.

Of the fundraising goal, Applebaum said, “We have already been able to raise $1,000 in less than five hours for this cause through YouLobby. If just one percent of the 36 million struggling borrowers donated $1, we could easily raise $360,000 to fight for borrowers' rights. YouLobby provides us with a unique opportunity to affect real change.”

Robert Applebaum is the Executive Director of Student Debt Crisis, a non-profit advocacy group dedicated to reforming funding for higher education in America. It was founded in July, 2012 when Applebaum of joined forces with Natalia Abrams, and Kyle McCarthy, research fellows for the Backbone Campaign.

HR 4170 was introduced by Rep. Hansen Clarke (D-MI) and would offer fairer repayment options for struggling borrowers, requiring payments at ten percent of their income for a maximum of ten years.

Robert Applebaum has written on the topic of student loan debt for The New York Times,, The Guardian and The Hill. He has been featured in BusinessWeek, The Economist, U.S. News & World Report, The Huffington Post, The New York Times, The Washington Post, Now on PBS, Nightly Business Report, RT America, PBS NewsHour and Default: The Student Loan Documentary.

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Robert Applebaum
Student Debt Crisis
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Christopher Litton
You Lobby
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