Los Angeles, CA (PRWEB) August 15, 2012
Rick Sarmiento has hit it big with two up and coming fashion brands, BlinkBlanco and Angst. BlinkBlanco offers an eclectic, fresh mix of apparel & accessories for the woman who owns her own sense of style, while Angst specializes in edgy, restless and rebellious trends for the fashionable young woman who demands to stand out from the crowd. As the founder and creator of White House Black Market, Mr. Sarmiento has kept his eyes and ears pegged to the fashion world for decades, but this time around, the veteran clothier has set out to combine his staple textiles with a splash of technology.
Building on the success of the mobile and social marketing campaigns that have helped drive in new business, and return existing customers, Mr. Sarminento will be unveiling new in-store technology for the upcoming holiday shopping season. BlinkBlanco / Angst’s flagship store will be christened by the inclusion of innovative and dynamic touchscreen kiosks. These displays will give customers the ability to interact with the brand in both a physical and digital manner. By participating in virtual fittings rooms, digital outfit selection and apparel pairing, and “live” promotions and contents, the BlinkBlanco and Angst crowds will be able to enjoy a consumer experience unparalleled in the fashion marketplace.
The interactive displays also boast the ability to connect with customers by pairing with their mobile devices. Fans will be able to “text-in” to receive special discounts, access to limited edition items, and the opportunity to purchase apparel and accessories before they are released to the general public. In addition to texting, shoppers will be able to interact with the displays using their mobile social networks, including Facebook, Twitter, Instagram, and Pinterest. BlinkBlanco and Angst fans and followers will have the opportunity to vote for new styles to be included in the store’s lines and the power to direct the spirit of the brand by selecting their favorite colors, cuts, and customizing their own creations. Finally there will be an interactive try before you buy module that will allow shoppers access to a virtual dressing room that will help accessorize their clothing with other items available in-store.
The social, mobile, and interactive touchscreen technologies employed by BlinkBlanco and Angst have been developed by specialized Los Angeles digital marketing and software development firm Screenpush. For the past three years, Screenpush has leveraged its team of award winning designers and programmers to create software platforms and applications that integrate with the social and digital marketing campaigns it launches for its cliental. From its leading touchscreen software, to cloud-based mobile customer retention platform, Notif.ly, and its proprietary social and mobile Engagement Programs, Screenpush continues to push the frontier of digital engagement with a focus on truly integrated digital marketing campaigns.