The New York City tri-state region is a mammoth media market. Gay City News will help us to directly target the LGBT community with our message to foster and adopt.
Los Angeles, CA (PRWEB) August 15, 2012
As part of its national expansion plan, Los Angeles-based RaiseAChild.US has signed a media sponsorship agreement with New York City’s Gay City News. The non-profit organization encourages LGBT people to build their families through fostering and adoption.
Francesco Regini, Senior Vice President of Sales and Marketing of Gay City News explains, “The RaiseAChild.US effort to build families is the next front in the road to equality for the LGBT community. Helping children to secure safe and loving homes is a great cause for Gay City News to apply our strength and support.”
Now in its eighteenth year, Gay City News is the bi-weekly newspaper dedicated to providing the most insightful, informative and up-to-date news available to New York City's vast and diverse gay community. Gay City News is America's largest circulation lesbian and gay newspaper and reaches more gay and lesbian New Yorkers than all national gay magazines combined. The publication is distributed throughout Manhattan, Brooklyn, Queens and on Fire Island during the summer season. GayCityNews.com is one of the most important lesbian and gay websites online, delivering over 1.1 million page views every month.
John Ireland, Media Director & Co-founder of RaiseAChild.US, echoes Regini’s enthusiasm. “Having Gay City News as our newest media partner will propel our plans for upcoming RaiseAChild.US campaigns in New York City and Northern New Jersey. The New York City tri-state region is a mammoth media market. Gay City News will help us to directly target the LGBT community with our message to foster and adopt.”
RaiseAChild.US campaigns recruit and support prospective LGBT parents while putting images of LGBT families into public spaces through PSAs, print media and outdoor advertising. Over the past 18 months, RaiseAChild.US has run three campaigns in Los Angeles, engaging over 500 prospective parents, with 400 attending recruitment events.
Join the RaiseAChild.US community on Twitter @RaiseAChild and on Facebook at https://www.facebook.com/groups/249948811723271