New Report Predicts End of Mining Boom in Two Years

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Leading Perth SEO and web marketing firm Oracle Digital provides contingency plans for those directly or indirectly affected by the mining boom to keep their businesses strong enough to withstand a possible downturn.

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This report is a wonderful opportunity for everyone in Western Australia to see into the future. This report allows mining companies and businesses affected by them to begin planning for what happens after the boom ends.

A report by Deloitte Access Economics, a leader in private sector economics advisory services, predicted that the mining boom in Australia will be over within two years. This could have a major effect on not only the mining industry, but closely-related businesses, and even businesses whose margins are currently buffeted by the mining economy.

The report indicates that much of the current boom is based on projects that were created years ago, and that there aren’t nearly as many projects scheduled in the future. Other factors involved include rising costs and falling commodity prices. According to Access representative Chris Richardson, companies aren’t investing as much in resources projects in particular, and are becoming more conservative in their management strategies.

Analysts say that these developments are especially relevant to Western Australia, because the larger percentage of the mining boom has happened there. Therefore, Western Australia has more to lose if the boom does, indeed, level out. Consequently, it is important that businesses in Western Australia begin now, to ensure future prosperity.

Experts suggest that a strong Internet presence is essential for any business moving forward. As demographics shift and more businesses are transacted online, executives are finding that they must properly utilise the Internet if they are to fully optimise their revenue. Because so many businesses now have websites, most are finding that they must constantly update and upgrade if they want to continue to get the results to which they are accustomed to.

According to James Corby, Business Development Director of Oracle Digital, “The mining industry has had an incredible run the last few years. It has carried the Western Australia economy, and we are grateful. However, it is an unavoidable fact that whenever a boom levels out, some companies are left by the wayside. The most dangerous thing a company can do is rest on its laurels while being outworked by their competition.”

Corby later continued, “This report is a wonderful opportunity for everyone in Western Australia to see into the future. Often, economic fluctuations can come without warning, leaving businesses scrambling to make ends meet. This report allows mining companies and businesses affected by them to begin planning for what happens after the boom ends.”

When asked what companies can do to prepare for a possible economic downturn, Corby suggested a very proactive approach: “The mining industry is very important to our economy, and the best thing they can do for all concerned is to build a stronger online presence. The Internet gives us an opportunity to connect with people and businesses, not only in Perth and Western Australia, but around the world.”

Corby would further add, “The mining industry needs to let the entire world know that Western Australia is open for business. They need to let the world know that the people and the resources are all here, and that Western Australia is happy to provide for them. This is done by a combination of effective Search Engine Optimisation, great content for websites, and astute management of public relations.”

Oracle Digital is an SEO firm in Perth, but they also provide many web marketing services under that umbrella. They also provide online press releases, online reputation management, public relations strategies, and help companies communicate effectively with their market. They serve any company, whether that company’s goals are local, national, or international, develop the online presence that they need to fulfil their goals, and become leaders in their fields.

For more information, please call Oracle Digital at 1300 899 851 or contact them through their website: http://www.oracledigital.com.au/.

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