The Nahai Insurance site empowers California insurance buyers with everything required to make an informed purchase decision.
Beverly Hills, California (PRWEB) August 15, 2012
Nahai Insurance Services, a full-service independent insurance brokerage serving Californians since 1980, has updated its online presence with a new website and digital marketing campaign. The site incorporates advanced Web technology that improves and expands the firm’s ability to connect with, communicate to, and service its commercial and individual policyholders in the Golden State.
Visitors to http://www.nahai.com are offered a wealth of information with which to educate themselves on every type of business and personal insurance coverage. The site’s intuitive design guides guests through the learning experience while also introducing the agency’s professional services that complement each insurance product. Interactive tools let the insurance shopper identify and compare insurance coverages and then receive a firm quote for all policy options.
For existing clients, the new site provides comprehensive tools for account management and claims submission. Policyholders can initiate the processes to renew, increase, or change coverage; update account and contact information; and complete, submit, and track insurance claims. All clients are encouraged to avail themselves of the site’s capabilities in order to “Go Paperless” and help our environment.
The Nahai Insurance site empowers California insurance buyers with everything required to make an informed purchase decision; yet, it is only an extension of the company’s customer service commitment. Independent Nahai agents will still consult directly with clients, conduct risk assessments including facility inspections, and prepare customized insurance recommendations with market analysis of the available products from competing insurers. By providing self-service functionality, the Nahai family seeks to elevate its client relationships, not replace them, so that the face-to-face time spent with each client has more value.
Nahai partnered with Astonish Results, a web development company that specializes in marketing insurance agencies, to create the new site. Unseen by site visitors are the company’s powerful Customer Relationship Marketing tools – Virtual Insurance Office™ and Virtual Insurance Agent™ – that will organize, automate and direct Nahai’s communications with clients. The result is a more personal experience for both parties as Nahai agents and staff are better able to focus on the content of those communications, and not their timing or delivery. A decision was also made to feature Nahai’s real estate insurance expertise and to embellish its personal insurance products into a consumer-friendly section of the site.
The new Nahai Insurance Services website is symbolic of the firm’s smooth transition as the family’s next generation assumes leadership roles. While retaining the original logo, the new site rebrands the agency with a bold online presence, yet also speaks to its stability and professionalism. Without abandoning those things that made the company successful, the site will add a more youthful marketing strategy, one that will place the firm near the top of major search engine results for California and empower a more self-sufficient generation that wants to transact business online.
The Nahai family welcomes everyone to http://www.nahai.com to learn more. Contact the company through the site and popular social media sites or by calling 1-888-468-7202.
About Nahai Insurance Services
Since 1980, the Nahai family and professional associates of Nahai Insurance Services have proudly represented their clients as independent insurance brokers. The firm has grown to become one of the largest agencies in the region by consistently ranking among firms with the lowest client attrition rates in the industry – many of their original clients remain policyholders 30 years later.
About Astonish Results, LP
Astonish Results is a marketing and sales training company focused on the independent insurance industry. The company has created a ground-breaking online marketing campaign strategy that improves customer engagement and provides website visitors with a more personal and educational experience. The Astonish Results campaign helps insurance agencies both find and keep new customers.