Andrea’s vast association and business experience, combined with her knowledge of the banking and publishing industries, will help ICBA as we continue to communicate key initiatives and opportunities with our members.
Washington, DC (PRWEB) August 15, 2012
The Independent Community Bankers of America (ICBA) announced today that Andrea Bona has joined ICBA as vice president, marketing. As part of ICBA's marketing and communications team, Andrea will develop and deliver marketing initiatives and campaigns to benefit ICBA members. She will also oversee electronic and social media marketing strategy for the association.
“Andrea is a seasoned marketing professional whose past experience will no doubt be of tremendous value to ICBA and our members going forward,” said Chris Lorence, ICBA executive vice president/chief marketing officer. “Andrea’s vast association and business experience, combined with her knowledge of the banking and publishing industries, will help ICBA as we continue to communicate key initiatives and opportunities with our members.”
Andrea brings more than 20 years of multi-channel marketing, branding and publishing experience in the trade association and consumer marketplace. Prior to joining ICBA, Andrea was the founder and managing partner of One Orange Feather Inc., a marketing and management consulting firm that she launched in 2009. The consulting company focuses on the association marketplace.
Before launching One Orange Feather, Andrea served as vice president of strategic marketing for the Mortgage Bankers Association in Washington, D.C., where she spearheaded corporate branding and marketing strategy for all revenue divisions. She also previously served as a consultant with McKinley Marketing Partners, as media publisher at CTIA—the wireless association, and as vice president of marketing and communications at The Strategis Group.
She holds a B.A. in communications and sociology from James Madison University.
The Independent Community Bankers of America®, the nation’s voice for more than 7,000 community banks of all sizes and charter types, is dedicated exclusively to representing the interests of the community banking industry and its membership through effective advocacy, best-in-class education and high-quality products and services. For more information, visit http://www.icba.org.