Exton, PA (PRWEB) August 16, 2012
Scala, Inc. today announced agreement with Dot2Dot Communications to be Scala master distributor in Canada, and sole proprietor for the Ad Manager platform and its services globally.
With the same people and organizational framework, Scala Canada rebranded as Dot2Dot Communications will continue to build, bill and support the Scala Certified Partner channel in Canada. “We are committed to providing the Canadian market with the same high levels of support and service they have been receiving,” said Oscar Elizaga, Senior Vice President, Americas, Scala. “As our master distributor, Dot2Dot will have a laser focus on addressing the needs of its resellers and the Canadian digital signage market.”
As part of the agreement, Dot2Dot Communications has acquired the intellectual property to the industry’s leading ad management software for both static and digital place-based media, Ad Manager. As such, Dot2Dot will continue to handle all product development, sales and support globally.
As the pioneer of OOH media management software, the Dot2Dot team has over 25 years hands-on experience setting up and managing ad-based networks of any size, large and small. With the new structure, the technology is positioned to expedite development for new features and benefits, and an enhanced look and feel.
“Our company will offer Scala’s innovative digital signage solutions through our existing partner channel in Canada. We will help our customers leverage digital signage as an intelligent communications platform that is compelling, attractive, current and interactive, and delivers real value. Our global focus on ad-based networks using Ad Manager will only strengthen the product mix,” stated Andy McRae, General Manager, Dot2Dot Communications.
About Dot2Dot Communications
Dot2Dot provides one-stop, “concept-to-connection” solutions for all digital signage and ad-based communications. Based in Toronto, Canada, the Dot2Dot team delivers a unique combination of 25+ years’ hands-on experience, industry-leading proprietary ad management software, and sole Canadian distributorship for the world’s leading digital signage software company, Scala, Inc. Our award-winning fully integrated solutions are backed by best-in-class partners to provide a full range of services from installation and network hosting to content strategy, creative design, scheduling, and audience measurement. Dot2Dot Communications is independently owned. For more information, visit http://www.dot2dotcommunications.com.
Driving more than 500,000 screens worldwide, Scala, Inc. is a leading global provider of digital signage and advertising management solutions. Scala is the world’s first connected signage company, offering the leading platforms for content creation, management and distribution in digital signage networks and the first unified platform for advertising management of both traditional and digital signage networks. Scala is headquartered near Philadelphia, Pa., and has subsidiaries in Canada, The Netherlands, France, Norway, Germany, Japan and India, as well as more than 500 partners in more than 90 countries. For more information, visit: http://www.scala.com/ or the Scala blog. Connect with Scala via Twitter, Facebook and LinkedIn.