Jessica London Launches Fall of Surprises Campaign

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Plus size women’s brand designs on trend fall fashions.

Jessica London's 2012 Fall Collection

It doesn’t matter what size you wear; more importantly, it’s about how you feel in your own skin. With that in mind, Jessica London® has created a portfolio of Fall fashions in vibrant colors and bold patterns designed to fit and enhance a woman's curves.

Jessica London®, a premier brand in the portfolio of Redcats USA’s OneStopPlus Group, has just launched its Fall of Surprises campaign, which highlights new classic fashions for plus size women. A sneak peek of the Fall 2012 collection's maxi dresses, jeggings, leather sheaths, suede jackets and more can be found at JessicaLondon.com and in the Jessica London® Fall preview catalog, already in-home.

This Fall, Jessica London® is offering more WEAR NOW pieces in extended colors, featuring new sales and category events, introducing its Future Mom collection(maternity/web only collection) for the working mom with exclusive suiting separates and dresses, and rolling out great buys that highlight select season must-haves at affordable prices!

“We are very excited about our Jessica London® Fall collection as we understand that plus size women want the same stylish fashions being offered to their smaller counterparts,” said John Mallon, Senior Vice President/General Brand Manager for Jessica London®. “It doesn’t matter what size you wear; more importantly, it’s about how you feel in your own skin. With that in mind, Jessica London® has created a beautiful portfolio of Fall fashions in vibrant colors and bold patterns that are designed to fit and enhance a woman’s curves.”

Jessica London provides the plus size woman the largest selection of apparel, lingerie and shoes that is classic, modern and career-oriented with an element of fashion, empowering her to feel sophisticated and fashionable at work and everywhere else. In addition, the brand provides consistent great quality, fit expertise and excellent service, all at strong value price points. Sizes range from 12 to 32, including petites and talls.

In addition, Jessica London® offers international shipping to 90 countries. Customers can visit JessicaLondon.com and order from Jessica London®’s 2012 Fall Collection, shop on the go via Jessica London®'s mobile site (m.jessicalondon.com), or download the iPad app and find that perfect outfit!

Fashionistas and fans can stay up-to-date with the latest Jessica London® styles and trends via the brand's official blog, Facebook and Twitter pages, as well as OneStopPlus.com®’s online web magazine created to share fashion tips, hot trends and new must-have products.

About Redcats USA
Redcats USA is a dynamic, web-driven home-shopping leader with numerous successful brands and specialized e-commerce sites in its portfolio: OneStopPlus.com®, Woman Within®, Jessica London®, Roaman's®, fullbeauty, KingSize®, BrylaneHome®, Bargain Catalog Outlet – BCO®, The Sportsman's Guide® , Bargain Outfitters®, Boating Savings®, Work Wear Savings®, TGW.com - The Golf Warehouse®, Baseball Savings®, Softball Savings® and Soccer Savings®. Redcats USA offers a wide range of value and quality driven merchandise categories, including men's and women's plus-size apparel, home and lifestyle products, and sporting goods/outdoor gear. Redcats USA is a Redcats company.

About Redcats
Redcats is a world leader in the online distribution of fashion, home decoration, and sports and leisure goods. The group distributes its brands and those of its partners on three continents. These brands include La Redoute, Daxon, Vertbaudet, Cyrillus, Castaluna, Ellos, Jotex, Woman Within, Jessica London, Roaman’s, KingSize, BrylaneHome, OneStopPlus.com, The Sportsman’s Guide and The Golf Warehouse, as well as specialized collections and websites.

In 2011, Redcats turnover totaled €3.048 bn—with 61% generated from online sales—and employed a staff of over 11,000.

All Redcats brands and e-commerce sites can be found at http://www.redcats.com. Redcats is a PPR company.

Contact Information
Karen Davis
Corporate PR & Communications
Redcats USA
Karen(dot)davis(at)redcatsusa(dot)com
212-502-9315

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