Phoenix, AZ (PRWEB) August 16, 2012
It is no secret that each day presents new insight, innovation and advancement in the way consumers and businesses approach the online marketplace. A recent article from Mashable.com explains that these emerging technologies make consumers more aware of their purchasing options and in turn, make it harder for online retailers to generate revenue. However, Dynamix7.com, a leading resource for online marketers, states that these challenges also come with new opportunities to succeed ahead of competitors and make it to the top of one’s market.
In the article, Graham Cooke, CEO of QuBit—a technology company specializing in advanced website data collection, analysis, and optimization products—explains what qualities can set an online store apart from other retailers. One suggestion he makes does not even involve marketing, product offering or competition, but simply the speed of one’s website. As a company that provides instruction on web design elements, Dynamix7.com notes that those who invest in quality hosting and bandwidth providers will achieve greater site speeds and thus improve customer satisfaction. In terms of ranking higher on Google searches, speed is a major factor; those retailers with slower speeds get noticed for poor performance and plummet towards the bottom of search results.
Another factor that Cooke mentions is that of analysis; he suggests that companies take the time to analyze consumer shopping behavior. The article explains that the online marketplace has drastically impacted the way consumers make purchase decisions. Instead of making a decision immediately, as one would in a physical store, consumers spend more time comparing prices and dwelling on making a purchase before they decide on what company they will get a product or service from. Through his own analysis, Cooke observes “that 25 percent of sales cycles take more than a month to complete from consideration to purchase.”
Dynamix7.com says that paying attention to such patterns is vital to staying connected to the consumer market. The company urges its users to make full use of social networking and search engine optimization tactics to constantly keep consumers aware that the business exists and offers the products they want. If a consumer is in the middle of making a purchasing decision, there is a greater chance that they will buy from the retailer that made the greatest impact during their search. Once the consumer forms that connection, businesses will have an easier time maintaining a wider customer base.
While technologies will continue to change, Dynamix7.com makes a habit of staying on top of the latest developments. Its users applaud the educational resource, as it keeps them informed of how to be the best in the business before competitors catch on to rising online marketing trends.
Geared toward small business owners, Dynamix7.com is a digital training service that provides continuing education for those looking to improve their company. The web site features web-based training videos, tips and other tutorials that are available at a user’s convenience. Dynamix7.com focuses on coursework that is mainly involved with online practices such as the basics of web design, e-commerce and social network marketing strategies.