Scottsdale, AZ (PRWEB) August 16, 2012
Satrix Solutions, a customer feedback consulting firm, today announced an agreement with Struck, a digital-forward creative agency, to manage their client feedback initiatives. Struck will rely on Satrix Solutions’ systematic approach to gather constructive feedback from existing and prospective clients and use the insights and recommendations generated to continually enhance the client experience. Additionally, Satrix Solutions will facilitate Struck’s adoption of the Net Promoter ® discipline as a way to measure client loyalty and gauge the impact their actions are having on key business metrics.
With the addition of Struck, Satrix Solutions now counts a number of Digital Agencies in its client portfolio, enabling the firm to provide deeper, industry-focused insights, benchmarking, and recommendations to their digital agency clients. Satrix Solutions is also the exclusive provider of client satisfaction and feedback programs for SoDA, the Global Network for Digital Marketing Innovators.
“Deeper, long-term client engagements is core to our success at Struck,” said Pauline Ploquin, COO and Director of Client Services at Struck. “To ensure we are effectively meeting and exceeding expectations we need consistent client feedback. Satrix Solutions’ experience and methodology are key in helping us better respond to our client needs and staying at the forefront.”
“There are many important elements to a successful customer feedback effort, including proper messaging of the program, objective assessment of improvement opportunities, and instilling customer-focused behaviors across the organization,” said Evan Klein, Founder & President of Satrix Solutions. “Our programs are built on a proven approach and methodology that generates rich feedback and meaningful data. In working with Struck, we’ll help them better understand and respond to client needs and expectations. This valuable insight can then be used to inform the leadership team on how to refine the sales and service approach to maximize opportunity with existing and potential clients.”
Struck will utilize a combination of customer feedback programs in addition to Net Promoter Score, including a semi-annual client satisfaction survey; New Business Win/Loss Analysis; and Client Perception Audit. As part of the agreement Struck will also refresh the Satrix Solutions’ brand and corporate website in the fourth quarter of 2012.
Struck is a national digital-forward, creative agency with offices in Los Angeles, New York, Portland and Salt Lake City. The brand experiences and campaigns the agency creates are well-recognized for their forward-thinking, break-through creativity and pioneering technology. Clients include Westfield, Nickelodeon, Dreamworks, Universal, Jack in the Box, TCBY, Mrs. Fields, The Little Gym and The Office of Tourism for the state of Utah. For more information visit: http://struck.com/
About Satrix Solutions
Satrix Solutions was founded with a singular goal – help businesses maximize potential and opportunity. Organizations rely on the company’s formal customer feedback programs to gather valuable insights from existing, former and potential customers. The analysis and recommendations delivered by Satrix Solutions serves as a blueprint for driving operational improvements to enhance the customer experience. By leveraging a proven approach to capturing and responding to the needs of the market, their clients are able to improve customer retention, maximize share-of-wallet and increase sales close rates. Satrix Solutions is a certified Net Promoter® Loyalty Partner and is the exclusive strategic advisor on customer feedback programs for SoDA – The Global Network for Digital Marketing Innovators. The company serves small to mid-size businesses in a variety of industries, each focused on realizing the financial benefits of creating a differentiated service experience. To learn more visit http://www.satrixsolutions.com
®Net Promoter, Net Promoter Score and NPS are registered trademarks of Bain & Company, Inc., Satmetrix Systems, Inc., and Fred Reichheld