New HD Foundation Line from Simply Perfect Cosmetics Feels Freshly Different, Provides Superior Coverage and Lasts Longer

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Renowned Makeup Artist Scott Hersh Crafts 15 Shade Line That Feels Silky, Rejuvenates Skin and Overcomes High Definition (HD) Production Challenges

Simply Perfect Cosmetics is introducing a transformational HD foundation line that overcomes HD production challenges, with a new liquid-to-powder metamorphosis that feels weightless with light or full coverage, minimizes imperfections and lasts longer without retouching.

“We’ve designed our 15 natural shades to provide exactly what the makeup artist and talent wants, but didn’t exist before,” Hersh explains.

Simply Perfect Cosmetics is the brainchild of Emmy Award winner, Scott Hersh who has catered to some of Hollywood’s best known actresses/actors as well as served in makeup roles on “Men in Black 3", “The Challenger”, “Law & Order: Criminal Intent", and “All My Children.” Now he’s developed his own innovative formulas after being frustrated for years that existing products claiming to be designed for HD filming proved to be little more than the same old product with a new label.

“Simply Perfect feels different being applied, it feels clean and fresh when you’re wearing it, plus it looks better and lasts longer than any foundation available today,” Hersh explains. “We say ‘Feel the Difference’ because within a few seconds of application, it transforms from a hydrating liquid into a lighter powder, allowing the pigments to rise to the skin surface providing a smooth, clean, flawless look with perfect color matches for all skin types.”

The HD Foundation also contains a blend of light reflectors that minimize facial lines and imperfections which appear on and off camera. Moreover, it is sweat proof, water resistant and transfer resistant so it will not rub off on clothing.

Using the finest sources of pigments and dynamic color blends, Simply Perfect’s HD Foundation also contains a proprietary blend of holistic, natural, and protective ingredients and vitamins to help promote healthy skin. “These ingredients actually soothe the skin and won’t clog the pores,” Hersh says.

Simply Perfect’s HD Foundation is available to the makeup trade at 40 percent off the current introductory price of $28 (30mL) and 40 percent off Simply Perfect’s HD Airbrush introductory price of $42 (50mL). The products are available at

For press inquiries or to request product samples, please contact Shannon Thornton at 516-944-4486 or via email at alc(at)alavin(dot)com.

About Simply Perfect Cosmetics

Simply Perfect Cosmetics develops and markets makeup products for the professional makeup artist and consumer that feel different and look better. The company is headquartered in Garden City, New York. The products are currently available at For more information on product marketing and distribution opportunities, please contact Josh Ketover at 516.301.5900 or via email at JKetover(at)SimplyPerfectCosmetics(dot)com.

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Andrew Lavin
A. Lavin Communications
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